ЧехияAdvibe Agency
CRM / Retention Manager (Email/SMS)
5 ч. назад
ЧехияMiddleHybridB2
emailsmsbrazeklaviyoiterableoptimovecustomer.ioa/b testing
CRM / Retention Manager for Sweepstakes project targeting the USA market, working remotely or from Prague office, focusing on email and SMS campaigns.
About the company
- Advibe Agency
About the product
- Project: Sweepstakes / USA
Responsibilities
- Independently write sales-oriented Email and SMS campaigns for the US audience (Subject, copy, CTA).
- Develop CRM communications across all stages of the Player Lifecycle.
- Create and optimize Welcome, Retention, Reactivation / Win-back, and VIP communication flows.
- Segment players based on behavior, activity, and value.
- Develop bonuses, offers, and promotional mechanics in collaboration with Marketing / Traffic teams.
- Launch and optimize Email/SMS campaigns and conduct A/B tests.
- Analyze campaign performance using metrics such as Conversion, Retention, Reactivation, and Revenue.
- Research the US market, competitors, and Sweepstakes / Casino products.
- Collaborate with Marketing, Traffic, and Product teams while ensuring compliance with CAN-SPAM, TCPA, and Responsible Gaming requirements.
Requirements
- At least 1 year of experience in CRM / Retention / Lifecycle Marketing.
- Ability to independently write sales-oriented Email and SMS copy in English for the US audience.
- English level B2+ with strong written communication skills.
- Experience building automated flows, segmenting audiences, and launching campaigns.
- Experience with A/B testing and performance analysis.
- Proficiency in Braze, Klaviyo, Iterable, Optimove, Customer.io , or similar tools.
- Understanding of the Player Lifecycle, with a high level of independence and initiative.
- Knowledge of CAN-SPAM and TCPA, or willingness to learn quickly.
Nice to have
- Experience in Sweepstakes, Casino, iGaming, or Betting.
- Experience with the US market and VIP Retention.
- Experience developing bonus and promotional mechanics.
- SQL skills.
- Experience working with large databases and Performance Marketing / Traffic Acquisition.
Conditions
- Work format: Remote / Office (Prague)
- Schedule: 5/2, 15:00–00:00 Prague time
- Breaks: 1-hour lunch break + three 15-minute breaks
- Contract: B2B (income tax, medical and social insurance covered by the company)