Lifecycle Marketing Manager
вчера
Страна неизвестнаRemote
lifecycle marketingcampaign managementmarketing automationcustomer segmentationdata analysis
Manage and scale lifecycle marketing campaigns to engage, activate, and retain users, driving growth through data-driven strategies and cross-functional collaboration.
О компании
- is building the next generation of accounting software, helping modern finance teams work smarter, move faster, and spend less time on manual processes.
- We're a fast-growing team reimagining how companies manage their finances, and we're looking for ambitious, creative, and data-driven people to help us scale.
Обязанности
- We're looking for a Lifecycle Marketing Manager to build and scale our lifecycle marketing engine.
- In this role, you'll own the strategy and execution of campaigns that engage prospects, activate new users, accelerate conversion, and drive long-term customer engagement.
- You'll combine data, automation, experimentation, and compelling messaging to deliver personalized experiences at every stage of the customer journey.
- This is a highly cross-functional, hands-on role. You'll partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Operations to turn lifecycle marketing into a measurable growth driver.
- The ideal candidate is both a strategic thinker and a strong operator: someone who can identify opportunities in the funnel, design sophisticated lifecycle journeys, and execute campaigns end-to-end.
Требования
- 4–7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation, ideally in a high-growth B2B SaaS company.
- Demonstrated success building and scaling automated lifecycle programs that drive measurable business outcomes.
- Hands-on experience with marketing automation and customer engagement platforms such as HubSpot,, Braze, Iterable, or similar tools.
- Strong analytical skills and comfort working with funnel metrics, segmentation, dashboards, and experimentation.
- Experience developing behavior-based and trigger-based campaigns using customer and product data.
- Strong copywriting skills and an ability to translate complex product concepts into clear, engaging communications.
- Understanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Strong cross-functional collaboration skills and a bias toward action.
Будет плюсом
- Experience marketing to finance, accounting, or other technical B2B audiences.
- Experience in a product-led growth or hybrid PLG/sales-led environment.
- Familiarity with SQL, analytics tools, and customer data platforms.
- Experience using AI tools to scale content creation, personalization, and marketing workflows.
- Experience building lifecycle programs from the ground up at an early-stage startup.
Другое
- Develop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention.
- Map customer journeys and identify opportunities to improve conversion, engagement, and customer experience.
- Build audience segmentation strategies based on customer behavior, lifecycle stage, firmographics, and intent signals.
- Design, launch, and optimize automated, multi-touch campaigns across email, in-app messaging, and other relevant channels.
- Create personalized nurture programs that move prospects through the funnel and accelerate pipeline creation.
- Partner with Sales to build effective lead nurturing, re-engagement, and sales-assist programs.
- Develop onboarding and adoption campaigns that help customers realize value faster.
- Establish a rigorous testing program across messaging, content, segmentation, timing, and channels.
- Analyze funnel performance to identify opportunities to improve conversion and engagement.
- Define and track lifecycle KPIs, including lead-to-opportunity conversion, activation, engagement, pipeline influence, and retention.
- Translate campaign performance and customer insights into actionable recommendations.
- Build and maintain scalable lifecycle workflows, segmentation, and campaign infrastructure.
- Partner with Marketing Operations and Revenue Operations to ensure accurate data, effective integrations, and reliable attribution.
- Maintain high standards for deliverability, data quality, consent management, and campaign execution.
- Leverage AI and automation to improve personalization, campaign development, experimentation, and operational efficiency.
- Work with Product Marketing to translate positioning and product value into compelling lifecycle messaging.
- Partner with Demand Generation to convert inbound interest into qualified pipeline.
- Collaborate with Sales and Customer Success to identify friction points and improve the customer experience.
- Work with Product and Analytics teams to understand user behavior and trigger relevant communications.