СШАSenior Media Buyer (Meta & TikTok) — DTC
вчера
СШАSeniorRemote
meta adstiktok adsshopifypaid acquisitioncampaign optimization
Manage paid acquisition campaigns on Meta and TikTok for a DTC brand in travel accessories.
О компании
- Our client is a growing US-based direct-to-consumer brand in the travel and commuter accessories space, with a revenue run rate exceeding $10M. The company sells backpacks, carry-on gear and accessories through Shopify and TikTok Shop.
- The company is building its internal marketing function, with paid acquisition as one of its key growth pillars. Its primary paid channels are Meta and TikTok.
Обязанности
- You will own hands-on paid acquisition across Meta and TikTok. This is an operator role: you personally manage advertising accounts, make budget and optimization decisions, and turn creative performance data into clear direction for the Creative Strategy Lead.
- This is not a people-management position. You are expected to remain directly involved in campaign execution, optimization and performance analysis.
- You will work closely with Creative Strategy. They lead concepts, briefs and the cross-channel creative roadmap. You own account structure, delivery, asset-level analysis and testing execution. Together, you review results and decide what to iterate, scale or stop.
Требования
- Personally managed at least $500K per month in DTC/e-commerce paid media spend, directly making budget allocation and optimization decisions. $1M+ per month under direct control is preferred.
- Proven expertise in creative-performance analysis and testing at scale, including asset-level patterns, creative fatigue, diversification, test design and commercial impact.
- Hands-on Meta and TikTok expertise, including current delivery, attribution, bidding and automation systems.
- Practical understanding of Meta Andromeda and the ability to adapt campaign structure, creative testing and optimization strategies to platform changes.
- Demonstrated ability to maintain acceptable acquisition efficiency while scaling, with strong command of CAC, ROAS, MER and contribution margin.
- Documented examples of performance decline, root-cause diagnosis and recovery, including creative-driven interventions.
- Experience translating paid-media findings into actionable creative recommendations while collaborating with a separate creative-strategy owner.
- Independent DTC commercial judgment and repeatable campaign and testing systems.
- Based in the United States.
Как откликнуться
- Initial screening with
- Interview with the CEO
- Practical assessment
- Assessment review with the CEO
Другое
- Location: Remote, United States Commitment: Full-time, 9 AM–5 PM EST Engagement: Senior independent contractor Compensation: Fee negotiated based on experience and engagement model Works directly with: CEO
- Develop and execute DTC acquisition strategy, campaign architecture and channel allocation across Meta and TikTok.
- Independently make and own campaign and optimization decisions within approved budgets.
- Analyze performance at the individual creative level: hooks, formats, messages, concepts, fatigue, delivery patterns and conversion outcomes.
- Design and execute rigorous creative tests: isolate variables, document hypotheses and results, identify scalable winners.
- Provide specific, evidence-based recommendations to Creative Strategy.
- Allocate and scale spend with discipline against CAC, ROAS, MER, new-customer acquisition and contribution margin.
- Understand how creative quality affects account efficiency and scaling capacity.
- Launch and optimize campaigns, bidding, automation, pacing and experiments.
- Diagnose underperformance, including creative fatigue, offer or landing-page issues, tracking limitations and delivery shifts.
- Develop and execute recovery plans, measure outcomes and apply learnings to future campaigns.
- Stay current on meaningful changes in Meta and TikTok advertising systems, including Meta Andromeda and evolving automated campaign and creative-delivery capabilities.
- Evaluate the operational impact of these changes, test useful adaptations and explore additional channels when performance data supports expansion.
- Testing quality and throughput: Clear hypotheses, meaningful variations, documented outcomes and evidence-based decisions to iterate, scale or stop.
- Creative contribution: Identifying winners, detecting fatigue, improving the creative mix and connecting asset-level learning to business results.
- Budget ownership and economics: Disciplined allocation and scaling evaluated through CAC, MER, ROAS and contribution margin in context.
- Performance recovery: Timely root-cause diagnosis, decisive corrective action and measurable results.
- Platform mastery: Informed adoption or rejection of meaningful Meta and TikTok changes.
- Own meaningful DTC media investment across Meta and TikTok, with real responsibility for performance decisions at scale.
- Work directly with the CEO and Creative Strategy, turning creative testing and platform insights into commercially effective acquisition.
- Contribute to the development of a growing consumer brand's marketing function.
- Explore new acquisition channels when the evidence supports expansion.