Senior Creative Lead / Head of Creative
вчера
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Senior Creative Lead / Head of Creative role responsible for owning creative quality from brief to final ad at a remote-first performance creative agency.
О компании
- Creative Milkshake is a remote-first performance creative agency. We make scroll-stopping short-form ads for some of the world’s most exciting DTC brands on Meta and TikTok - high-volume, fast-moving, and built to convert.
- We’re a close-knit team of ~34 people spread across the Netherlands, the Philippines, South Africa, Spain, and beyond. We’ve recently joined the Fieldtrip group alongside inBeat, which means we’re growing - in ambition, in capability, and in the complexity of clients we work with.
- Our Amsterdam studio is the creative heart of our production operation. Over the next 1–2 years, we’re expanding from UGC-first content toward elevated branded formats, this role is central to holding the quality bar as we scale.
Обязанности
- We're looking for a Senior Creative Lead / Head of Creative to own creative quality at Creative Milkshake, from brief to final ad. You'll be the golden thread across Creative Strategy, Production and Post-Production: the person who sets the creative standard, helps every team understand what "great" looks like, and makes sure it shows up in everything we send to clients.
- This is a senior leadership role with real creative authority, one step below Director. You'll own the output of the Creative Strategy, Production, and Post teams and be a visible creative voice with clients. We want someone with the gravitas to hold the bar and the adaptability to build on how we work today, not replace it.
- Our team is young, kind and very close. Many of them are used to either close direction or to hearing that the work is great. A big part of your job is raising the standard in a way that builds confidence and autonomy, so people want to do better work rather than fear being corrected.
Требования
- We're not filtering on job titles. The right person might be a Creative Director, an Associate Creative Director, a Head of Creative or Content, or a senior creative producer. What matters is what you've done and how you lead.
- You have 7+ years in creative with some leadership across social-first, performance or content work, at an agency, a DTC brand or a production house
- You have great taste! You know when something works well, and how to explain it.
- You are fluent in production: you know what a storyboard needs to say for a shoot to go well, and you can give feedback that production and post can turn into action
- You understand paid social and creative performance well enough to guide a team and challenge their thinking, even if you are not a data specialist
- You have led teams and developed people, ideally mixing experienced and early-career talent
- You can tell a good ad from a great one in seconds, and explain the difference in a way that helps the person who made it
- You carry yourself well in front of clients: confident, warm and credible, with strong opinions held without ego
- You have real conviction and presence, and you are adaptable. You bring a point of view without being set in your ways about how creative is done
- You have high EQ and give honest feedback without damaging confidence or relationships
- You are comfortable with ambiguity and pace. We're building systems while operating at volume
- You're fluent in English; working hours within about 3 hours of CET
Условия
- A senior role with real influence at a growing agency in the Fieldtrip group
- Competitive compensation, reviewed yearly
- Creative Milkshake stipends (mental health, healthcare and internet)
- Time off: 21 days PTO plus 7 paid sick days, and a company closure over the end-of-year period
- Maternity/paternity leave
- Long service incentives (from 2 years)
- Remote-first, with regular contact with our Amsterdam studio
Другое
- Approvals: Be the final creative eye on storyboards, raw footage and final edits before work reaches clients
- Give specific, hands-on feedback that people can act on: what to change, why, and what better looks like
- Build and maintain our "what good looks like" library, creative checklists and review standards, so quality does not depend on one person
- Spot recurring patterns (weak hooks, storyboards that will not shoot, editing habits) and fix them at the root
- Lead the teams: Work with the team leads to set direction, coach, and build their creative judgement
- Create a culture of ownership where people bring problems up early and are trusted to make good decisions
- Run regular creative reviews and inspiration sessions that give everyone a shared language for quality
- Help us grow the team and raise the skills bar as we scale
- Make sure what strategy writes can actually be shot, and what production shoots gives post what it needs
- Translate creative strategy into briefs production can walk into the studio with
- Partner with the Managing Director and Operations on processes, tools and handoffs between teams
- Use AI and smart tooling to remove admin so people can spend their time on the craft
- Read paid social performance well enough to guide the team on what to test, iterate and drop
- Hold strategists to a high standard on how they use data in their briefs and learnings
- Keep a current, critical relationship with TikTok, Meta and emerging short-form formats
- Present creative rationale with calm authority, including on calls with our more complex and high-profile clients
- Back the team's work in the room, and constructively challenge when a client direction will not perform
- Help us win and grow accounts as we move toward more proactive pitching
- Define and document Creative Milkshake's creative point of view: the formats, instincts and signatures that make our work recognisable
- Guide creative excellence from UGC-first into elevated social-first content, and approve how we present ourselves externally
- You love the craft of short-form content and get genuinely excited about what makes someone stop scrolling
- You want to build a team's confidence and creative instinct, not just approve work
- You enjoy being the bridge between strategy, production and post, and fixing how teams work together
- You like a close-knit, kind, fast-moving culture where people care about the work
- Helping a studio step up from UGC to elevated social-first content sounds like the right moment to join
- Your experience is only in strategy or performance marketing, with no real production or editing exposure
- Your creative background is mainly brand identity or traditional advertising rather than social-first content
- You prefer a hierarchical, top-down leadership style or a fully built machine to operate in
- You're set on one way of doing creative and find it hard to adapt to a new team and context