СШАSr. Marketing Operations Specialist
4 дн. назад
126k–145k USD / годСШАSeniorOnsite
data analysissalesforcecrm
Senior specialist role connecting marketing investment and campaign performance to pipeline and revenue outcomes at , a cybersecurity company.
О компании
- The Sales Operations, Planning & Analytics team enables 's go-to-market organization to operate efficiently and make decisions grounded in data. We work cross-functionally with Sales, Marketing, Channel, Finance, Business Applications (IT), and Support to plan the business, measure performance, and continuously improve how pipeline is created, managed, and converted.
- We are building on 's position as a Zero Trust leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters. This role sits at the intersection of Marketing and Sales, connecting marketing investment and campaign performance to pipeline and revenue outcomes. You will find the opportunity to do your best work, set your own goals, and define your path to success on a tight-knit, collaborative team.
- The Senior Marketing Analyst will own marketing analytics end to end, serving as the go-to expert on marketing's contribution to pipeline and revenue. Primary objectives include owning the reporting and analytics capabilities that measure the marketing funnel from first touch through closed business, and building out and managing components of the marketing analytics stack and data architecture so that marketing and sales leaders can rely on a single, trusted view of performance.
- The ideal candidate is passionate about developing and implementing strategies that support both the marketing and sales organizations, and enjoys translating complex data into clear recommendations for tactical execution plans, quarterly business reviews, and planning cycles.
Обязанности
- Own the design, creation, and management of standardized reports, dashboards, and KPIs for marketing and the lead-to-opportunity funnel.
- Visually represent results and deliver actionable insights and data-driven recommendations to marketing and sales stakeholders on a regular cadence.
- Own funnel, campaign attribution, and digital source tracking analytics, driving improvements in performance and connecting marketing activity to pipeline, bookings, and forecast.
- Manage and facilitate the lead-to-opportunity process in partnership with Marketing Operations, Sales, and Channel teams.
- Manage, troubleshoot, and enhance the marketing data architecture to ensure lead quality and data quality within and connected marketing systems.
- Audit and maintain processes and data definitions to ensure the accuracy and integrity of marketing and pipeline data.
- Maintain data taxonomies, data definitions, and SLAs for user reference, along with documentation on processes, policies, and relevant training materials.
- Be the marketing data champion, collaborating with Marketing Operations, Sales Operations, and Business Applications (IT) to optimize the data architecture across the full MarTech and sales tech stack.
- Lead cross-functional analyses and task forces that use data to drive improvements across the company and increase overall revenue growth.
- Deliver recommendations that increase efficiency across acquisition and retention marketing channels and inform pipeline planning.
- Support marketing and sales leaders with QBR, planning, and executive reporting needs.
- Partner with report users to understand their data needs, and respond to ad hoc requests for reports, analysis, and process support.
- Identify opportunities for business process improvements and automation, and make recommendations.
Другое
- is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.
- Bachelor's degree required; an emphasis in Business, Finance, Economics, Statistics, or a related analytical field is preferred.
- 3-5+ years of marketing analytics, marketing operations, or sales operations experience in B2B SaaS required.
- Hands-on experience with required, along with working knowledge of BI tools such as Domo, PowerBI, and analytics tools such as Full Circle Insights.
- Solid understanding of B2B marketing analytics, including funnel and waterfall frameworks, attribution modeling, and UTM tracking.
- Advanced Excel skills and proficiency with the MS Office Suite.
- Experience with Marketo, RingLead, and ZoomInfo is a nice to have.
- Strong analytical skills, disciplined attention to detail, and a highly organized, thorough approach, applying critical thinking so that every recommendation is supported by a logical review of the data.
- Demonstrated ability to take initiative, work flexibly, and prioritize and manage multiple assignments with competing deadlines and minimal direct supervision.
- Ability to conceptualize, plan, and document effectively, with strong project and time management skills.
- Clear and frequent communicator who keeps leadership and colleagues informed of relevant issues and updates.
- Experience collaborating with a diverse range of business functions to drive change and achieve delivery.
- Curious, entrepreneurial, and driven to build, with the ability to thrive in an ambiguous environment, approach issues with creative solutions, and bring positive energy to the team. #LI-OM1 #LI-ONSITE
- believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.
- All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.