КолумбияGrowth Marketing Specialist Middle+
3 дн. назад
КолумбияMiddle
data analysisexperiment designcustomer acquisitionai tools
Responsible for driving customer acquisition and optimizing marketing performance through data-driven growth experiments.
Требования
- Experience in Growth Marketing, Marketing Analytics, Performance Marketing, or a related analytical role
- Strong analytical mindset and confidence working with marketing and customer data
- Good understanding of performance marketing, customer acquisition, and key metrics such as CAC and conversion
- Experience developing hypotheses, designing experiments, and evaluating results using statistical methods
- Ability to prioritize initiatives based on expected business impact and translate insights into actionable improvements
- Proactive and independent approach with the ability to take ownership and drive initiatives from idea to implementation
- Strong communication and stakeholder management skills for effective collaboration with cross-functional teams
- B2 or higher English level for effective communication with an international team
Условия
- Relocation support to Colombia with assistance for the employee and their family
- Flexible work from our office or remote
- Healthcare Coverage
- Education Budget: Language lessons, professional training and certifications
- Wellness Budget: Mental health and fitness activity reimbursements
- Vacation policy: Annual leave and paid sick leave as per applicable policies
Другое
- We are looking for a Growth Manager to join our Marketing Team in Colombia — a role focused on driving customer acquisition, optimizing marketing performance, and identifying new growth opportunities through data-driven experimentation.
- You will work closely with the Head of Marketing and UA Manager, taking ownership of growth hypotheses, experiment prioritization, and implementation. You will also collaborate with Analytics, Product, and Risk teams to test new approaches, improve acquisition efficiency, and scale successful initiatives.
- Analyze customer acquisition data to identify growth opportunities, reduce CAC, and increase the average balance of acquired customers
- Develop and prioritize a backlog of growth hypotheses based on their expected business impact
- Design and test experiments across audience segments, optimization events, and new acquisition channels for debit and credit card products
- Collaborate with the UA Manager to plan experiments and coordinate their execution
- Partner with Analytics, Product, and Risk teams to gather insights and implement growth initiatives
- Evaluate experiment results, assess their statistical significance, and scale successful approaches
- Establish a structured and continuous experimentation process to drive sustainable acquisition growth
- Leverage internal dashboards and AI tools to analyze performance and identify opportunities for optimization
- Innovative Spirit: A commitment to creativity and groundbreaking solutions
- Honest Feedback: valuing open, transparent communication
- Supportive Team: a strong, collaborative community
- Celebrating Achievements: recognizing our wins together
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances