СШАProduct Marketing Manager
4 дн. назад
СШАHybrid
market researchgo-to-market strategyroi analysiscustomer journey mappingsales enablement
Responsible for defining and executing the inbound and growth product marketing strategy for AI-powered healthcare solutions, targeting mid-market and enterprise segments.
Обязанности
- Market Strategy & Positioning : Define and own the GTM strategy for Mid-Market and Enterprise segments. You will develop deep expertise in the mid-market segments of all verticals (Dental, Optometry, Veterinary, and Medical) to create tailored value propositions and messaging that resonate with executive-level buyers (CFOs, COOs, and Directors of IT).
- Customer Validation & ROI : Cultivate a robust collection of market-based narratives that showcase the impact of . By collaborating with our mid-market clientele, you will assess their return on investment and transform these insights into compelling success stories for both internal alignment and external market positioning.
- Buyer Journey Mapping : Map the complex enterprise buying committee. You will identify the influencers, blockers, and champions, and build the strategic messaging needed to move them through the funnel.
- Sales Partnership : Act as the strategic partner to our Mid-Market and Enterprise Sales leaders, providing them with market insights and high-level talk tracks that differentiate and working side-by-side with them in building relationships with key players.
- Market Intelligence : Conduct deep-dive research into industry trends and macroeconomic factors affecting large-scale healthcare providers to influence our long-term product roadmap.
- Competitive Intelligence : Monitor and analyze the competitive landscape within the healthcare communication and practice management space. Turn threat assessments into actionable sales battlecards, proactive campaigns, and product roadmap recommendations.
Требования
- 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.
- Preferably, 2 years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet.
- Market Expert: You understand that "Enterprise" isn't just "SMB but bigger." You know how to speak the language of ROI, scalability, and integration.
- Market Research: You enjoy digging into market data and talking to customers to find the "hidden" pain points that competitors are missing.
- Exceptional Writing: Ability to take complex technical jargon and turn it into simple, compelling copy.
- Communication: Strong and clear speaking and written communication skills to find alignment, drive results, and influence outcomes with multiple stakeholders across teams.
- Lifecycle & Expansion Marketing: Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment.
- Cross-Functional Leadership: Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.
Другое
- We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for ’s AI-powered healthcare solutions. This role will be the expert on ’s key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue
- This position will be hybrid, based out of our Lehi, UT HQ.
- Reports to: Director, Product Marketing
- Passion for improving the success of customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.
- Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
- Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
- Bias for action and a strategic mindset. We want people who have the ability to take a complex problem, see the forest through the trees, and then drive to a sustainable solution.
- Employment with is contingent upon the successful completion of a background check , conducted in accordance with applicable laws.
- At , we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.