Content Strategy & Creative Operations Lead

4 дн. назад

РумынияLeadRemote

Lead content strategy and creative operations to optimize omnichannel engagement in life sciences.

Make Every Experience Matter is an AI-native Intelligent Experiences Enabler for life sciences, helping pharma and biotech organizations move from fragmented content operations to connected, compliant, and measurable omnichannel engagement with HCPs and patients. By combining proprietary technology — eWizard , eVa , Kheiron, and Lexi — with agentic AI and strategic consulting, we support the full content lifecycle: from creation and MLR validation to localization and omnichannel publishing. Our clients include Top 50 life sciences, pharma, biotech, and medtech companies around the globe.

Develop and manage a content strategy aligned with global GTM priorities and customer journey needs.
Identify content gaps and prioritize initiatives based on business impact and available resources.
Lead the Content & Design Team, managing team development, workload, and resource allocation.
Establish scalable production workflows, quality standards, and approval processes.
Ensure consistent brand messaging and high-quality content delivery.
Introduce AI tools, automation, and content reuse to improve efficiency.
Define and monitor content performance metrics and identify optimization opportunities.
Collaborate with Growth and Marketing Operations to measure content impact on campaigns and pipeline.
Partner with Product Marketing, Regional Marketing, and Sales to develop market-facing and sales enablement materials.
Ensure consistent messaging across websites, campaigns, product launches, and sales materials.
Manage stakeholder expectations and align competing content priorities.

7+ years of experience in B2B marketing, content strategy, creative operations, or related disciplines.
At least 3 years in a leadership position with direct responsibility for a multidisciplinary team.
Proven experience in enterprise B2B SaaS, complex technology solutions, or similarly consultative B2B environments.
Demonstrated experience developing content strategies aligned with customer journeys and GTM objectives.
Strong understanding of demand generation, product marketing, buyer enablement, and digital marketing.
Hands-on experience with content workflows, resource planning, creative briefing, and quality management.
Ability to interpret marketing performance data and translate findings into practical decisions.
Experience working with cross-functional stakeholders and senior leadership.
Excellent project prioritization, communication, and decision-making skills.
Advanced English , ideally C1, with confidence in professional written and verbal communication.

Experience in Life Sciences, PharmaTech, HealthTech, or other regulated B2B industries.
Knowledge of pharma commercial and medical content workflows, MLR review, localization, and omnichannel engagement.
Experience with ABM, complex enterprise buyer journeys, or international GTM.
Experience implementing AI-powered content production and optimization workflows.
Familiarity with Salesforce, marketing automation, CMS/DXP platforms, digital analytics, and content performance dashboards.
Experience building or transforming an internal creative/content operations function.