ФранцияHead of Website & Conversion
5 дн. назад
ФранцияHeadHybrid
seoconversion rate optimizationteam leadershipproduct managementdata analysis
Lead and grow the website and conversion team at to improve website performance and business impact.
О компании
- At , our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups.
- With over 450,000 monthly visits , our website already brings together conversion, product management, engineering, and tracking. We are seeking a Head of Website & Conversion to provide clear leadership, structure the team, and scale our conversion performance.
- Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website’s speed, quality, and business impact.
Обязанности
- You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams.
Требования
- 7–10 years of experience in Growth, Conversion, or Product, including people-management
- Strong expertise in CRO and/or product management for a high-traffic website
- Proven track record in delivering measurable conversion improvements
- Experience managing and developing multidisciplinary teams
- Deep understanding of experimentation and A/B testing methodologies
- Ability to collaborate with Engineering on performance, tracking, and security (coding not required)
- Experience leading complex projects with multiple business and technical stakeholders
- Strong leadership, communication, and prioritization skills
- Hands-on experience using AI to enhance personal and team operations
- Fluent English
- Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce (plus), along with tracking and analytics knowledge
Как откликнуться
- Talent Acquisition interview ( 30 min, remote )
- Interview with the Head of Growth ( 45 min, remote )
- Case study and presentation ( 1 hour, preferably in person )
- Interview with future direct reports ( 45 min, remote or in person )
- Final interview with our CMO ( 30 min )
Другое
- is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.
- Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients.
- 💻 Over 1.3 million SMEs already work with
- 🤝 More than 7,000 accounting firms use our platform
- 👨👩👧👦 Over 1,100 Pennylaners from more than 25 nationalities
- 💰 More than €400 million raised since launch
- 🌍 Remote-friendly, international culture expanding across Europe
- Set clear roles, objectives, and rituals
- Manage and develop multidisciplinary profiles across conversion, product, and engineering
- Foster growth in autonomy and seniority
- Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation)
- Recruit additional talent as needed
- Define and prioritize initiatives that improve demo bookings and self-sign-ups
- Frame, challenge, and unblock projects while empowering owners
- Monitor conversion KPIs and ensure focus on measurable business impact
- Share results and learnings with Growth, Sales, and Product teams
- Enhance the pace and quality of our A/B testing program
- Structure identification, prioritization, design, and analysis of hypotheses
- Ensure statistical rigor and clear decision-making from experiments
- Make experimentation a consistent driver of website performance
- Lead brand redesigns and update commercial messaging
- Support new product launches with self-sign-up journeys
- Prepare the website for international expansion
- Coordinate stakeholders, manage dependencies, and handle competing priorities
- Partner with Engineering to ensure website performance, reliability, and security
- Own tracking plan and conversion data quality
- Align Growth and Data teams on trusted metrics and reporting
- You will work with experimentation, tracking, and analytics tools such as AB Tasty, GA4, GTM, and Amplitude and use AI to boost squad operations and execution.
- Ownership of a strategic website attracting over 450,000 visits per month
- Direct and measurable impact on demo bookings, self-sign-ups, and company growth
- Opportunity to structure and grow a multidisciplinary Website squad
- Key role in scaling ’s culture of experimentation
- High-visibility projects across brand, product, and international expansion
- Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams
- Challenging and supportive environment focused on ownership, execution, and learning
- Permanent position based in Paris on a hybrid basis or fully remote anywhere in France.
- is dedicated to fostering an inclusive and supportive workplace, providing equal opportunities for all candidates, regardless of background, gender, religion, sexual orientation, disability, or any other characteristic.
- If you’re excited about this role and think you could make an impact, we encourage you to apply—even if you don’t meet every requirement.
- Apply only through ’s official channels. Our communications come from addresses ending in @.com or @-.
- traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à : dpo@.com. Notre data policy 🇬🇧 Personal Data
- processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to dpo@.com . Learn more 🇩🇪 Personenbezogene Daten
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