Product Marketing Manager, Operations

5 дн. назад

КанадаHybrid

product marketinggo-to-marketmarket analysiscampaign management

Responsible for turning product capabilities into compelling reasons for service businesses to switch, focusing on product marketing operations.

О компании

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. exists to help make these small businesses successful, and when they’re successful we all win!

О продукте

Build a deep understanding of how owners, office teams and field crews plan and complete work, combining customer conversations, competitive insight, win/loss feedback and product data to uncover unmet needs, switching barriers and adoption opportunities.
Craft differentiated stories around the customer journey, making the value tangible through product demos, customer proof and clear messaging from discovery through ongoing use.
Shape the offer by bringing customer needs, willingness to pay and competitive context into packaging and commercial discussions, and help buyers and customer-facing teams find the right offering for each business.
Own the GTM plan for your portfolio with Product and the commercial lead, from target customer and proposition to route to market and success measures, and coordinate readiness with Sales, Enablement, Demand Generation and Lifecycle Marketing.
Improve discovery and adoption beyond launch, partnering with Product, Lifecycle Marketing, Education and Customer Success to help customers get started, realize value and build lasting habits.
Equip Sales and Success with competitive positioning, customer proof, demos and objection-handling guidance, then bring what you learn about buying barriers back to Product and commercial partners.
Keep the story consistent across campaigns, landing pages, product experiences and customer conversations, working with Demand Generation, Web and Lifecycle Marketing.
Connect your work to commercial outcomes such as conversion into the right offering, higher-tier attach and meaningful adoption, digging into funnel and cohort data yourself and partnering with Analytics on complex questions.
Use AI hands-on for research synthesis, analysis, GTM execution and repeatable workflows, verifying outputs and documenting what works so the whole team can reuse it.

Обязанности

Reporting to the Senior Manager, Product Marketing, the Product Marketing Manager, Operations will lead a defined Operations portfolio, owning positioning, go-to-market strategy and adoption from launch through ongoing learning. You'll start with the customer's business, workflows and challenges, then connect 's capabilities into a clear story, from recognizing a need and choosing the right offering to realizing value through ongoing use. A big part of the challenge is reaching established and scaled businesses in a competitive market, many of which already use another solution, so we're looking for someone who brings creative, evidence-led recommendations on how to reach them, stand out and give them a compelling reason to switch. This is an individual contributor role, and you'll partner closely with your fellow Operations PMMs to connect your portfolio to the broader customer story and pricing and packaging strategy.

Условия

At , we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $98,345 , a midpoint of $115,700 , and a maximum salary of $133,055 , designed to show the progression from learning the ropes to truly excelling.
We design our compensation to reflect each new hire's skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual's current capabilities and their opportunity for future growth.
Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You'll have access to a dedicated talent development program that includes career coaching and opportunities for career development.
We believe in transparency and open conversations about compensation. If you have any questions about our approach, we're happy to discuss them throughout the hiring process!
We believe great collaboration is intentional, and sometimes that means coming together in person to build, brainstorm, and connect. To support this, the role is open to candidates based in one of our hub cities: Edmonton, Toronto, Vancouver, or Kitchener-Waterloo.

Другое

Then might be the place for you! We're looking for a Product Marketing Manager, Operations to be part of our Product department.
exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn't like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That's why we put the power and flexibility in their hands to run their businesses how, where, and when they want!
Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada's Most Admired Corporate Cultures, and more. has also been named on the Globe and Mail's Canada's Top Growing Companies list, and Deloitte Canada's Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we've come a long way from our first customer in 2011—but we've just scratched the surface of what we want to accomplish for our customers .
Product Marketing sits within 's Product organization, working alongside product teams to shape how our capabilities go to market and how customers adopt them. You'll join the Operations pillar, which covers the tools customers rely on every day to plan work, coordinate teams, connect the field and office, and understand how their business is performing. As these capabilities evolve, the team helps customers see how they fit together and why is worth their attention and investment.
A proven track record in product marketing for software products, including shaping strategy and positioning and owning initiatives through launch and post-launch learning.
Strong storytelling and writing skills: you can turn complex functionality into a clear customer benefit and present a recommendation to practitioners and senior stakeholders alike.
Sharp commercial judgment: you understand competitive alternatives and switching barriers, and can recommend how to reach an ICP, differentiate an offer and make practical investment trade-offs.
Analytical confidence: you can frame a business question, self-serve the data, interpret funnel and cohort evidence, and tell observed results apart from causal claims.
Hands-on experience using AI to improve research, GTM execution, analysis or team processes, and the ability to explain the impact and how you verified the work.
Experience with SMB software, vertical SaaS, field service or operational workflows is a bonus, and familiarity with home service businesses is helpful.
A track record of influencing Product, Sales, Customer Success and Marketing partners without direct authority, with clear ownership and dependable follow-through.
Comfort with evolving priorities: you bring recommendations and trade-offs, turn priorities into a practical plan, surface risks early and ask for support when decisions extend beyond your portfolio.
Genuine curiosity about how service businesses work, and a drive to learn directly from customers.
A collaborative approach that pairs a clear point of view with constructive feedback and respect for others' expertise.
A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, matching in RRSP, TFSA or FHSA, and stock options.
A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.
A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.
To work with a group of people who are humble, supportive, and give a sh*t about our customers.
We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.