Senior / Marketing Associate

5 дн. назад

СингапурSeniorOnsite

Lead end-to-end marketing campaigns for and partners, from planning to execution and analysis.

Our Journey The Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners. About the Role We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team and own end-to-end marketing campaigns for and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes.

Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for , brand, and merchant campaigns
Manage partner campaigns, including product launches and other integrated brand initiatives
In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ’s value proposition at every consumer touchpoint.
Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams
Able to collaborate closely with stakeholders confidently.
Identify campaign issues early and work directly with the appropriate stakeholders to resolve them
Use campaign data to evaluate performance, identify insights, and recommend improvements
Support effective campaign messaging and provide copywriting suggestions to improve brand performance
Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively

2-5 years of relevant experience in marketing campaign planning and execution
Experience managing campaigns from initial planning through launch and post-campaign analysis
Experience in offline marketing (i.e. POSMs)
High level of ownership, initiative, independence, and sound judgement
Strong stakeholder management and collaboration skills across multiple functions
Hands-on approach to execution, with tenacity to work through challenges and competing priorities
Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving
Strong communication skills and ability to contribute thoughtful copywriting recommendations
Experience in e-commerce, online travel, or technology company
Familiarity with CRM campaigns and lifecycle marketing