Украина
ПольшаGrowth Manager (CRM & Email) - Leaply
5 дн. назад
УкраинаПольшаHybrid
crmemail marketinglifecycle messagingperformance marketing
Responsible for owning CRM and managing growth strategies through lifecycle messaging and performance marketing at Leaply.
Обязанности
- Our performance marketing brings a large stream of new people to Leaply. CRM is how we turn more of them into subscribers who stay with us.
- You'll own CRM and the profit it brings, and work with our CMO on marketing strategy.
- Make CRM a predictable source of profit, with a strategy and roadmap you set yourself
- Turn more leads into subscribers who stay, with communication personalized to each person's goals and behavior
- Shape which markets, audiences and offers we grow
- Own lifecycle messaging across email, push and in-app, and build the platform it runs on
- Scale sending across markets while keeping inbox placement and compliance intact
- Prove how much CRM adds to subscriptions and profit, with holdout tests
Требования
- 3+ years in email, CRM or growth marketing at a B2C company, ideally a subscription app
- A result you can point to: a metric you moved yourself, and how you measured it
- Analytical thinking: you can find where a funnel loses money and decide what to test first
- Experience with A/B testing: design, control groups, sample size, significance
- Comfort with data: Amplitude or similar, and SQL
- You use AI tools daily in your work
- B2+ English
Будет плюсом
- Hands-on experience with Braze,, Iterable or a similar tool
- Deliverability experience (SPF, DKIM, DMARC, domain warm-up)
- Experience with web2app funnels (quiz → paywall → app)
- Experience running campaigns in several languages and markets
- Launched a push, in-app or SMS channel from scratch
Другое
- Hi! We're Leaply , a Health & Wellness app that makes healthy living possible on autopilot. Unlike other wellness apps, we're practice-driven: instead of another library of theory, we get people to do at least one simple practice every day (breathing, massage, a short exercise, a brain game with their kid) that actually makes them feel better. We launched in June 2024, reached positive unit economics in under two weeks, and now operate worldwide, with a 4.7 rating on the App Store and 4.4 on Trustpilot (20,000+ reviews).
- At Leaply, we challenge traditional career paths: we value ownership over job titles, and impact over process. Now we're looking for a Growth Manager to own CRM at Leaply.
- As the first person in this area, you will have a chance to grow it into a team and expand into SMS, remarketing and retention.
- You'll work next to a performance marketing team that brings in enough traffic to test an idea and read the result in days.
- We use AI wherever we can. In CRM it covers writing, personalization and analysis that used to need a whole team, and you'll lead how we use it.
- You report to the CPO, so what you learn about why people stay or leave goes straight into the product.
- Competitive compensation
- Direct work with the CPO and the CMO, both Leaply co-founders
- Mentorship from an experienced team with multiple successful exits
- Direct access to our product, marketing and payment data
- Access to internal communities across Marketing, Product, Analytics and Engineering
- A meaningful mission: help people live healthier lives every day