СШАSenior Analyst, Marketing Analytics
5 дн. назад
60k–140k USD / годСШАSenior
data analysisexcelsqltableaugoogle analytics
Senior analyst role focused on marketing analytics at in New York.
О компании
- has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit .com , and follow us on LinkedIn , X , Instagram , and Facebook.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit.
Обязанности
- We are seeking a Senior Analyst to join our Performance Strategy team within a leading health agency supporting pharmaceutical clients. This role sits at the intersection of data, strategy, and storytelling - transforming complex, multi-source datasets into actionable performance insights that drive measurable business impact.
- The ideal candidate is technically fluent, strategically minded, and confident translating data into compelling narratives. You will connect the dots across ATUs, integrating web analytics, media performance, research tools, and healthcare claims data to inform optimization and long-term growth strategies.
- Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey/research tools, and healthcare claims datasets
- Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities
- Integrate digital engagement metrics with claims and research data to measure real-world impact
- Develop cohesive, insight-driven stories that influence client and internal strategic decision-making
- Build dashboards, executive-ready presentations, and performance reporting frameworks
- Collaborate closely with media, strategy, and client teams to ensure analytics align with business objectives
- Provide thought leadership on measurement approaches, KPIs, and performance frameworks
- Ensure data integrity, consistency, and methodological rigor across reporting streams
Требования
- 2-3 years of experience in analytics, performance strategy, or a related role (healthcare/pharma or agency experience preferred)
- Strong experience pulling, manipulating, and preparing large datasets for analysis
- Technical fluency in: Web analytics platforms (Google Analytics, Adobe Analytics)
- Media performance data (paid search, paid social, programmatic, display)
- Survey and research tools (Mintel, Kantar, MARS)
- Healthcare claims data (IQVIA, Symphony Health)
- Proficiency in Excel and SQL; experience with data visualization tools such as Looker, Tableau or Power BI
- Strong analytical and strategic thinking skills with the ability to synthesize across multiple data streams
- Proven ability to translate complex data into clear, compelling insights
- Excellent written and verbal communication skills
- Intellectual curiosity to stay current on industry trends
- AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected.
- What Sets You Apart
- Ability to connect performance metrics to broader business and patient impact
- Comfort working across ATUs and synthesizing insights at both granular and enterprise levels
- Strategic mindset — not just reporting on data, but explaining why it matters and what to do next
- Confident presenter who can communicate effectively with senior stakeholders
Условия
- The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
- Pay Range
- $60,000 — $140,000 USD
- At , our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
- We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
- Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Другое
- celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
- #LI-SP1