ВеликобританияEngagement Strategist
3 дн. назад
ВеликобританияOnsite
Role focused on developing strategic engagement plans for brand impact and creative solutions.
О компании
- has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit .com , and follow us on LinkedIn , X , Instagram , and Facebook.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit.
Обязанности
- As an Engagement Strategist in Health, your main focus will be defining how, where, and when we connect with Healthcare Professionals (HCPs) and target audiences across the treatment landscape.
- This role bridges brand vision and real-world execution. You will create omnichannel engagement strategies, map customer experience journeys, and shape meaningful touchpoints across a balanced portfolio of promotional and medical accounts (spanning prescription medicine, specialised therapy areas, and consumer health).
- This is a versatile planning role designed for someone curious, lateral-thinking, and eager to mold their strategic craft within a supportive, high-performing strategy team.
- Omnichannel & Engagement Strategy: Support the creation of customer engagement strategies across promotional and medical communications, mapping out effective touchpoints for Healthcare Professionals (doctors, specialists, pharmacists, and broader care teams).
- Journey & Experience Mapping: Analyze HCP behaviors, decision-making drivers, and channel preferences to build end-to-end engagement ecosystems.
- Workshop Facilitation & Client Engagement: Co-design and facilitate strategic client workshops, strategy development sessions, and interactive planning meetings.
- Insight Synthesis & Critical Thinking: Mine actionable insights from data, research, and behavioral observations to unlock strategic white space and competitive advantage.
- Cross-Account Support: Work closely with strategy leaders across a blend of client accounts (approx. 50/50 split across promotional and medical/scientific streams), adapting seamlessly to different therapeutic areas.
- New Business & Pitch Support: Contribute research, journey mapping, and engagement thinking to integrated 360° pitches and new business initiatives.
Требования
- Experience / Engagement / Media Strategists: 2–5 years of experience in experience planning, engagement strategy, or omnichannel planning within an agency or consulting environment.
- Life Sciences Backgrounds Transitioning to Strategy: A degree or background in Life Sciences (e.g., Pharmacy, Pharmacology, Biomedical Sciences, or Healthcare Consulting) with a strong strategic mindset and a desire to pivot into creative brand and engagement planning.
- Behavioral Strategy / Consulting Backgrounds: Experience in behavioral science, behavioral consulting, or strategic consulting applied to communications and decision-making.
Другое
- celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
- At , our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
- We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
- Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.