Ad Creative Strategist (Creative Producer)

16 ч. назад

Гонконг

google adsfacebook adstiktok adscreative strategycampaign management

Lead creative strategy and asset production for crypto-focused performance advertising across major digital channels.

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
Track industry and competitor creative trends to deliver differentiated asset strategies
Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch

Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus , bringing a genuine user perspective
Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
Strong bilingual (English & Mandarin) ability

Advertising experience in crypto exchanges, fintech, or brokerage industries
AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
Video editing skills, able to independently handle post-production of assets

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
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