Algonova
Web Analyst (Meta Pixel | CAPI)
2 дн. назад
Страна неизвестнаSeniorRemoteB1
meta pixelconversions apiutmclick idsapiwebhooksn8ngtm
Algonova is an international tech school helping kids and teens worldwide to find their place in digital and IT industries. The Web Analyst role owns advertising tracking end-to-end, ensuring data accuracy and transparency from ad click to sale.
About the company
- Algonova is an international tech school, remote-first and present in 90+ countries.
- It helps kids and teens around the world find their place in digital and IT industries.
Responsibilities
- End-to-end ad tracking: audit and develop the full chain ads → site → Pixel/CAPI → CRM → deal → payment.
- Meta Ads infrastructure: set up and maintain Meta Ads, Datasets, Events and the Conversions API, controlling event delivery and quality.
- Data consistency: keep UTM, click IDs, deduplication and data accuracy aligned across ads, site and CRM.
- Find and fix data losses and discrepancies.
- Integrations: work with APIs, webhooks, n8n and other integration tools.
- Debug tracking and find where and why data delivery breaks.
- Monitor Meta's platform changes and adapt the system ahead of time.
- Assess how tracking and attribution quality affect ad performance and business results.
- Prioritize improvements by their impact on metrics.
- Work across marketing, product and development.
Requirements
- Middle+ level with 5+ years of commercial experience in web/marketing analytics and ad tracking.
- Strong hands-on experience with Meta Pixel, Events and the Conversions API.
- A solid grasp of attribution, UTM, click IDs and data flow from ads to CRM and final conversion.
- Experience with APIs, webhooks and n8n or similar tools.
- You find the root cause of tracking issues yourself, not just work from specs.
- Business sense: you assess the impact of analytics on business results, not only technical correctness.
- Basic understanding of GTM, dataLayer and client-side tracking.
- AI tools are part of your daily work.
- English B1 or higher.
Nice to have
- Google Ads, GA4, server-side tracking, amoCRM/Kommo, SQL, Python/JavaScript, experience with other ad platforms.
Conditions
- Full remote on an international product.
- A set-up stack and clear onboarding.
- An AI-native team: AI tools are part of the whole team's workflow.
- A large product with real data volume and complex funnels.
- A small team, short decision chains and low bureaucracy.