Армения
КипрCubic Games
Senior User Acquisition Manager
вчера
АрменияКипрSeniorHybridB2
unit economicsltvroasappsflyeradjustskanaisql
Senior User Acquisition Manager role at Cubic Games, a game development studio known for Pixel Gun 3D, managing audience growth and UA strategy for two shooter games at different stages of their lifecycle.
About the company
- Cubic Games is a game development studio within the GDEV holding.
- Our mission is to make games people keep coming back to for years.
- We created Pixel Gun 3D, one of the most popular pixel shooters, with 300M+ downloads and over 5M monthly players.
- In 2026 we released Pixel Gun 2.
- Small team. Big games.
- AI is built into our key processes and takes care of the routine, while a small team of experienced specialists owns the decisions, ideas and quality.
- We combine the stability of a studio within a large holding with the energy of a startup.
- We make decisions fast while keeping the quality checks that matter.
- We discuss work openly and respectfully, trust expertise, and back ideas that deliver measurable results.
About the product
- Pixel Gun 3D is a mature live project with more than ten years of history, millions of players, a strong community and a recognizable brand.
- The focus for Pixel Gun 3D is scaling without losing payback and finding growth where the obvious solutions have long been tested.
- Pixel Gun 2 is a new game in its early global launch.
- Pixel Gun 2 involves building UA strategies from scratch: entering new markets, testing channels, and finding combinations of geos, audiences and creatives for scaling.
Responsibilities
- Build the UA strategy for both projects: quarterly plans, prioritizing experiments, and driving initiatives to measurable results.
- Scale UA for the mature Pixel Gun 3D and build UA from scratch for Pixel Gun 2 during its global launch.
- Take Pixel Gun 2 into new markets: launch planning, budget allocation across geos and channels, scaling results.
- Work with key channels (Meta, Google, TikTok, AppLovin, Apple Search Ads and others) and test new traffic sources.
- Optimize the full funnel: conversion events, attribution, targeting, bidding, creatives, store pages.
- Connect UA with product economics: traffic quality, monetization, retention, LTV, payback.
- Find new growth opportunities (markets, channels, formats) and turn them into an experiment roadmap.
- Automate processes with data and AI tools so a small team can work with the efficiency of a large one.
- Collaborate closely with the product, analytics and creative teams.
Requirements
- 4+ years of UA experience in gamedev, ideally in mobile F2P projects.
- Experience scaling campaigns significantly.
- Experience with both a mature live product and a new game launch is ideal or clear understanding of the difference between the two scenarios.
- Understanding of how to promote a game with a strong community: loyal audience, organic, brand traffic, the impact of social channels.
- Deep understanding of unit economics: LTV, ROAS, payback, retention, cohorts.
- Experience with MMPs (AppsFlyer, Adjust, etc.) and an understanding of mobile attribution, including SKAN.
- Active use of AI in work for analytics, creatives and automation.
- Self-initiative and ownership: you see what needs to be done and you do it.
- A mindset driven by business goals, not tools.
- Analytical thinking and data-driven decision-making.
- Strong communication skills and ability to work with cross-functional teams.
- English B2+ for communicating with partners and ad networks.
Nice to have
- Experience with shooters or midcore genres.
- Experience with a global mobile game launch.
- SQL, Python or scripting for automation.
- Experience building a UA function in a small team.
Conditions
- Option for remote work or the opportunity to visit office in Armenia or Cyprus at your convenience.
- Official registration according to the Labor Code of Armenia or Cyprus, or a service contract.
- Fully transparent salary, vacation of 21 working days, 3 additional days off per year and additional sick pay up to 100%.
- Voluntary Health Insurance (VHI) in Armenia or Cyprus from the first working day.
- Support for professional development and chance to participate in workshops and masterclasses within the department.
- Engaging in corporate events, both online and offline, along with presents for various holidays.