airSlate

Sr. Product Marketing Manager

2 дн. назад

СШАПольшаРумыния+1SeniorHybridC1

product positioninggo-to-market strategycustomer researchmarket analysiscompetitive intelligencesales enablementdata analysisai

Senior Product Marketing Manager role at airSlate focusing on product positioning, go-to-market strategy, and driving adoption in document productivity software with AI features.

About the company

pdfFiller helps millions of customers create, edit, manage, sign and collaborate on documents digitally.

About the product

pdfFiller is a document productivity platform with AI-powered functionality that serves key customer segments and use cases.

Responsibilities

Own product positioning and messaging.
Develop and continuously refine positioning, messaging and value propositions for pdfFiller across key customer segments and use cases.
Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives.
Ensure our positioning is differentiated, evidence-based and consistently reflected across the customer journey.
Lead go-to-market strategy for major launches, new capabilities and strategic initiatives from early planning through adoption.
Define target audiences, use cases, value propositions, competitive differentiation, launch plans and success measures.
Partner with Product early in the development process so customer and market insight informs what we build, not simply how we market it after launch.
Develop deep customer and market insight through research, win/loss analysis, competitive analysis and market segmentation to identify opportunities and inform Product and GTM strategy.
Turn customer insight and market data into recommendations leaders can act on.
Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion.
Identify gaps between product capability and customer understanding and develop strategies to close them.
Use data to evaluate whether positioning, launches and campaigns are changing customer behavior and contributing to business outcomes.
Create sales narratives, competitive intelligence, battlecards, customer stories, presentations and other enablement materials for customer-facing teams.
Partner directly with Sales to understand objections, competitive pressure and customer needs and bring those insights back into Product and Marketing.
Represent the voice of the market in product discussions.
Partner with Product leaders to evaluate market opportunities, customer problems, competitive dynamics and potential areas of investment.
Help the organization answer not only "Can we build this?" but "Who is this for, what problem does it solve, and why will customers choose us?"

Requirements

6+ years of experience in consumer and B2B product marketing, preferably within software, productivity tools, document technology or a related technology category.
Demonstrated ownership of product positioning, messaging and go-to-market strategy.
Experience bringing new products or major capabilities to market.
Strong understanding of SaaS customer journeys, including acquisition, activation, conversion, retention and expansion.
Experience partnering closely with Product, Sales, Growth and other cross-functional teams.
Strong customer research, market analysis and competitive intelligence capabilities.
Ability to turn complex technology into simple, compelling customer value.
Strong commercial judgment and comfort using data to make decisions.
Excellent written and verbal communication skills in English.
Ability to operate independently in a distributed, international organization.

Conditions

Flexible working environment: Work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries, with remote and hybrid options.
Competitive compensation and stock options: Salaries reflecting local market conditions and experience, plus a performance-based bonus system and stock options.
Professional growth and learning: Courses, conferences, learning resources, and support for career growth and internal mobility.
Health and well-being: Comprehensive country-specific benefits, including health coverage, wellness programmes and fitness options, plus quarterly company-wide Mental Health Days.
Family-friendly culture: Flexibility for parents, the airSlate Junior Club for kids, company-wide family days and a pet-friendly approach.
Giving back: Charitable initiatives through the airSlate Care programme, including humanitarian aid and matching employee donations.
Open communication: Transparent dialogue at all levels, including company-wide Q&A sessions with the CEO.