СШАAssociate Social Media Manager
3 дн. назад
97k–110k USD / годСШАJuniorHybrid
Manage social media activities to support user engagement and brand presence.
О компании
- Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Обязанности
- Build and manage day-to-day posting calendars
- Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
- Support social campaign development, including research, briefs, and creative strategy
- Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
- Write engaging captions, Threads, and tweets
- Schedule, tag, and publish posts for content optimization and reporting
- Reply to comments and direct messages in the brand's voice
- Monitor brand mentions and sentiment across platforms
- Foster fan relationships and surface earned moments
- Source and manage UGC opportunities across platforms
- Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
- Surface insights from comments, DMs, and cultural shifts
- Help the broader team understand what's actually resonating (or not)
- Pull analytics reports across platforms
- Track engagement, reach, and follower growth
- Apply insights to action — feed learnings back into the content daily
- Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
- Surface potential risks, controversies, and emerging narratives taking place on internet communities
- Identify up-and-coming creators and talent for owned social campaigns
Другое
- 2–4 years of hands-on social media marketing experience
- Strong understanding of scheduling and listening software (i.e. Dash Social)
- Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required.
- Comfortable behind or in-front-of the camera
- Experience creating and executing content calendars
- Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
- Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
- Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
- Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
- Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
- Comfort partnering cross-functionally with Design, PR, and Paid Media teams
- Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
- Able to prioritize and move fast when timelines shift or something breaks last-minute
- Flexibility for occasional evenings, weekends, and local travel for events and shoots