ТаиландAnalyst, Performance Marketing (Bangkok Based, relocation provided)
3 дн. назад
ТаиландMiddle
data analysisperformance marketinggoogle analyticsexcelsqladvertising platforms
Data-driven marketing analyst role focused on optimizing performance marketing programs at .
О компании
- At , we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched to make it easier for everyone to explore the world.
- Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
- No two days are the same at . Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
- The Performance Marketing Team of is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Обязанности
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
Требования
- Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Будет плюсом
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Experience in digital marketing
- Academic research experience
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