Events & Field Marketing Manager
6 дн. назад
СШАMiddleHybrid
event managementcontract negotiationsales pipeline management
Lead the strategy, planning, and execution of field marketing to build brand presence and connect with enterprise partners and officials.
О компании
- Each year, more than 40,000 people in the U.S. leave home and never make it back due to traffic crashes. At , we believe these deaths are preventable. We deploy solar-powered, AI-assisted cameras to enforce traffic laws where pedestrians are most vulnerable, automating enforcement in ways that traditional systems cannot. Our approach has already led to a 50% reduction in reckless driving in early partner cities.
- Founded by the team behind Motive's AI dashcam and backed by Bain Capital Ventures and Khosla Ventures, we are building the intelligence layer for safer streets globally.
Обязанности
- We are seeking a high-agency, hands-on Events & Field Marketing Manager to build and lead our field presence from the ground up. In this role, you will own how shows up in the physical world: from public safety trade shows and municipal conferences to intimate roundtables with local officials, police chiefs, city planners, and enterprise partners.
- You will bridge offline experiences with sales pipeline, brand building, and community engagement. You will evaluate where invests, design high-impact activations that stand out, negotiate contracts, and oversee end-to-end technical and physical execution on-site.
- Lead the strategy, planning, and execution of ’s field marketing calendar, directly aligning event strategy with GTM revenue targets and geographical expansion goals.
- Evaluate, prioritize, and secure ’s presence at major government expos, public safety summits, traffic safety conferences, and industry trade shows.
- Conceptualize and launch proprietary events, including executive dinners, regional roundtables, live hardware demos, and community launch activations.
- Own end-to-end event production: site selection, booth design, vendor management, hardware demo setups, staffing, travel logistics, and budget allocation.
- Partner with Sales and Government Relations on target account strategy, pre-event outreach, on-site meeting schedules, and post-event lead routing.
- Collaborate cross-functionally to create event-specific toolkits, localized marketing collateral, and interactive hardware demonstrations.
- Establish event KPIs, track lead attribution and deliver clear post-event performance reporting to GTM leadership.
- Build repeatable, scalable field playbooks to support rapid company growth across new markets.
- Identify and secure high-impact speaking opportunities, panels, and media engagements for company executives, building credibility and positioning the company as a recognized authority in the market.
- Plan and coordinate truck-based roadshows showcasing our mobile hardware, managing logistics, routing, venue partnerships, and on-site execution to deliver memorable hands-on experiences for customers and prospects.
- Organize recurring internal events that bring key company leaders together, fostering alignment, collaboration, and connection across teams and functions.
Требования
- 3-6+ years of experience in field marketing, event operations, or experiential marketing, ideally within B2B SaaS, AI, smart cities, physical hardware, or public sector technology.
- Proven track record of independently planning and executing multi-format events, ranging from multi-thousand-person trade shows to intimate C-level executive dinners.
- High agency, an ownership mindset, and a bias toward action in fast-paced, high-growth startup environments.
- Exceptional project management skills with meticulous attention to detail across multiple concurrent workstreams.
- Strong cross-functional alignment skills, with experience preparing executive spokespeople and driving post-event sales follow-through.
- Willingness to travel regularly (up to 30-40%) to direct on-site setup and execution.
Будет плюсом
- Direct experience working with municipal governments, public safety agencies, law enforcement, or transportation departments.
- Hands-on experience coordinating physical hardware or complex technical product demos in field/outdoor settings.
- Proficiency with modern GTM and event platforms
Другое
- Your work will help save lives and improve road safety
- Series A of $54M
- Fast-moving startup environment with meaningful ownership
- Competitive compensation and early-stage equity