СШАLifecycle Marketing Manager
6 дн. назад
США
klaviyo
Responsible for driving customer engagement and retention through lifecycle marketing strategies in a health payment platform.
О компании
- is building the payment infrastructure for better health. Our platform helps qualified consumers use HSA/FSA funds on eligible health and wellness purchases while helping merchants unlock a powerful new growth channel through compliant eligibility and substantiation workflows. By removing the complexity around eligibility, compliance, and reimbursement, allows partners to offer seamless HSA/FSA purchasing experiences directly within their checkout flows.
- More than a million people have used to put pre-tax dollars toward health purchases from brands like Peloton, NOBULL, Thorne, Garmin, and dozens more. On .com , they can discover what else their HSA or FSA covers, all in one place.
Обязанности
- This is a hands-on role. Expect roughly 70% building and shipping and 30% strategy, testing, and reporting. You'll own email and SMS end to end. That means building the journeys, writing the copy, launching the sends, and reporting on what they drove.
- You'll report to the Head of Consumer Marketing and work with Product Engineering on events and data, with Partner Marketing on merchant partner sends, and with Content on editorial.
- We're open on level. Candidates with deeper experience owning a channel target and a roadmap will be considered for Senior.
- Customer journeys
- Own 's Klaviyo flows across the customer journey, including welcome and onboarding, post-purchase, cross-sell, win-back, and seasonal deadline reminders
- Design the path that brings customers who first found us at a merchant's checkout back to .com for their next purchase
- Connect journeys to the events our product emits, such as a completed eligibility check or an issued letter of medical necessity, and partner with Product Engineering on new events
- Build dynamic, personalized content with Klaviyo's template language and product catalog, so each customer sees products relevant to them
- Keep the Klaviyo product catalog, which syncs from our Sanity CMS, accurate and fresh
- Campaigns and content
- Run the campaign calendar, including the Weekly newsletter, seasonal moments, and the year-end FSA deadline
- Write the copy. Subject lines, preview text, body copy, and SMS, in 's voice and inside the compliance guardrails of a health payments company
- Build and QA emails in Stripo and Klaviyo, and edit HTML when a template needs it
- Run partner-featured email and SMS sends with our merchant partners, and report back on how each one performed
- SMS
- Own the SMS program on Klaviyo, including campaigns, SMS journeys, consent capture, and TCPA compliance
- Grow the SMS audience through on-site forms and the eligibility experience
- Audience and on-site
- Own segmentation, frequency, and deliverability so every customer hears from us at the right pace
- Own lifecycle touchpoints on .com , including signup forms and the Sanity-managed pages and product cards that emails link to
- Measurement and testing
- Run an always-on testing program covering subject lines, send times, content, and journey structure
- Report on engagement, repeat purchase, and revenue by journey and campaign
- Own the Email and SMS channel targets in our quarterly plan
- In this role, success means:
- Customers who first found at a merchant's checkout come back to .com for a second purchase, and that share grows quarter over quarter
- Every customer gets real value from hearing from us. They understand their benefits better, discover eligible products they didn't know about, and know when their funds are about to expire
- Journeys meet customers at each stage, from first purchase to loyal repeat buyer, and drive a growing share of lifecycle revenue
- Email and SMS hit or beat their channel targets while engagement and deliverability stay healthy
- Merchant partners see clear results from the sends that feature them
- Testing is a habit, and the program gets measurably better every quarter
Требования
- Customer-first. You think about what each message gives the customer, not only what we want from it
- A Klaviyo expert. You've built flows on custom events, used catalog data in templates, and know how to troubleshoot when something doesn't fire
- Technical enough to work directly with engineers. You can read an event payload, write a clear spec, and use the API when it's the faster path
- A strong writer. You can write a subject line that earns the click and explain HSA/FSA to someone who has never used theirs
- Detail-oriented. You catch broken links, merge-tag errors, and rendering issues before a send goes out
- Driven by data. You measure a send by what it drove, not its open rate
- Excited to build in a fast-growing startup
- Interested in health and wellness and in the brands on our marketplace
- 4+ years in lifecycle, CRM, or retention marketing, ideally at a high-volume ecommerce, DTC, or marketplace business (6+ years for Senior)
- A track record of growing repeat purchase rate or customer lifetime value through lifecycle programs
- Deep, hands-on Klaviyo experience across flows, segments, custom events and metrics, catalog, SMS, and the template language
- Experience running SMS programs, including consent and TCPA compliance
- A portfolio of email and SMS copy you wrote yourself
- Working knowledge of HTML/CSS for email and of email builders like Stripo
- Experience with lifecycle attribution, reporting, and structured A/B testing
Будет плюсом
- Experience with a headless CMS (Sanity strongly preferred; Contentful or similar)
- SQL or BI experience (Omni, Looker, Snowflake)
- Familiarity with the Klaviyo API, GTM, or on-site identity and tracking
- Experience in health and wellness, fintech, or another regulated category (HSA/FSA experience is a strong plus)
- Experience running brand-partner or co-branded campaigns
- Comfort using AI tools to draft, build, and QA campaigns faster
Другое
- Most people meet at a merchant's checkout. They're buying a sauna, a treadmill, or a supplement, and along the way they learn their HSA or FSA can help pay for it. Lifecycle marketing is how that first purchase becomes a lasting relationship.
- Many of our customers are still learning what their benefits can do. Every email and text is a chance to help. We can show them what else is eligible, remind them before their funds expire, and bring them back to .com when they're ready for their next purchase.
- We have a strong foundation to build on. That includes a weekly newsletter with a large, engaged audience, a product catalog connected to Klaviyo, and real-time events from our product that show where each customer is in their journey. This role will own that program and grow it.
- Location: Los Angeles or Austin required // Hybrid