СШАDecision Scientist, Strategic Partner and Marketing Analytics
1 нед. назад
СШАMiddleHybrid
statisticsmodelingbi toolsdata analysis
Provide actionable insights and build analytical tools to support marketing and strategic partner decision-making.
О компании
- (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine. To learn more about what our Tech teams are doing day to day, visit Building on.
Обязанности
- Work directly with other Analytics team members as well as the Strategic Partner Development/ Business Development, Consumer Marketing, User Acquisition and our Communications marketing teams in analyzing customer behavior and trends to uncover key actionable insights about users
- Analyzing performance trends to uncover key, actionable insights to enable our business to grow
- Collaborate with other teams from a wide variety of functions including Finance, Revenue/ Sales, Product Engineering, Machine Learning and other Analytics disciplines
- Provide thought leadership and insight on performance metrics, attribution methodologies and consumer statistics such as LTV:CAC and churn
- Run statistical analysis and create predictive models based on past user purchases and behavior
- Design, execute, and analyze controlled experiments to determine the impact of new approaches and performance of our tactics
- Produce concise and impactful presentations of data and insights to Marketing and company leadership, condensing complex topics and findings in a clear and concise fashion
- Represent the Marketing department on company wide data related task forces. Be vocal and represent our stakeholders needs as well as communicate back key learnings, findings or procedures
- Collaborate with business stakeholders to provide insightful reporting and dashboards along with automating workflows and self serve analytics solutions
- Automate workflows and data pipelines for to enable quicker insights
- Embrace and uphold ’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A great idea can come from anywhere
Требования
- 3+ years of real world work experience in an analytical function. Experience with Marketing (Consumer or B2B), Retail/ CPG or a related industry preferred
- Bachelor’s degree in Analytics, Statistics, Economics or a related field required
- Understanding of general business concepts. Experience with consumer marketing tactics and concepts (examples include Customer Long Term Value and lifecycle, User Acquisition and Retention) OR in the Retail/ CPG Industries preferred
- Technical experience and proficiency working with: Data analysis tools and languages (e.g., Databricks, SQL, Python/R, Pyspark, Spark, Git/GitHub, Excel/ Google Suite)
- BI & other visualization tools (e.g., Looker)
- Creating customer facing slide presentations conveying complex data in compelling, simple formats
- Marketing Specific or Web/App related analytical tools and such as Google Analytics, Mobile Measurement Platforms
- Data pipelines and ETL/ELT processes including data exploration, wrangling and cleaning/ preparation for analysis
- Working productively integrating AI into analytics workflows
- Experience in building accurate and performant forecasting and data modeling including: Time series modeling, forecasting and seasonality
- Predictive models to drive strategic business decision making
- Classification modeling and techniques of personalizing customer experiences
- Proficient in applied statistical analysis methods, experimental design, and hypothesis testing
- Experience collecting, delivering and analyzing large, multi‐dimensional data sets
- Excellent communication skills, including development of data summaries, visualizations and other storytelling methods
- Are an intellectually curious, conceptual thinker who uses creative or abstract problem-solving skills to measure obscure outcomes, or diagnose difficult issues.
- High level of attention to detail and drive for accuracy
- Proven success in leveraging the tools and analytical approaches above to generate business value
Условия
- Base compensation range: $89,000 - $101,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
Другое
- is seeking a Decision Scientist to join our Publisher Insights team and contribute to our mission to Make Every Purchase Rewarding. As a Decision Scientist, you will be responsible for providing actionable insights to drive either the Direct to Consumer Marketing team or the Strategic Partner Management team’s decision making and strategy. You’ll have the opportunity to work alongside talented individuals across multiple analytics and business disciplines. This position leverages the latest developments in statistics, modeling, and testing methodologies to understand the business and our customers on an in-depth level to support and challenge strategic options. You will build state-of-the-art analytical and BI tools for our diverse set of stakeholders.
- This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
- Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.
- This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
- Applicants must be currently authorized to work in the United States on a full-time basis.
- Applicants are accepted until the position is filled.
- For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
- does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any employees.