ПортугалияJoom Marketplace
Senior Marketing Data Analyst
1 нед. назад
ПортугалияSeniorHybridB2
sqlpythonetla/b testingeconometrics
Senior Marketing Data Analyst at Joom Marketplace in Lisbon, Portugal. The role involves turning data into insights to drive smarter decisions, improve channel performance, and optimize marketing investments.
About the company
- JoomPro is the first and only end-to-end cross-border B2B marketplace serving small, medium, and large businesses, operating in Brazil and Mexico with expansion plans.
- JoomPro is a key business of Joom Group, an international tech-centric group of e-commerce companies founded in 2016 in Latvia.
- Joom Group includes Joom (global marketplace), JoomPulse (AI analytics tool), and Onfy (pharmaceutical marketplace in Germany).
- Joom Group has offices in Latvia, China, Portugal, Germany, and Brazil, headquarters in Lisbon.
- We work as one international team, sharing knowledge and collaborating across countries, businesses, and products.
About the product
- Our analytics team focuses on optimizing marketing budgets and channel mix to maximize efficiency.
- We build dashboards and analytical tools for decision-making, ROI forecasting, and strategic planning.
- We design and analyze experiments to measure channel performance and incrementality.
- We develop alerting systems to monitor spend, efficiency changes, and data quality.
- We support budget planning, marketing strategy, and market research.
Responsibilities
- Evaluate the effectiveness of existing and new advertising channels (Google Ads, Meta Ads, etc).
- Set up and improve monitoring of statistical anomalies in metrics.
- Improve long‑term payback prediction models.
- Generate hypotheses to improve acquisition/product feeds/ad creatives/channel split/targets, etc.
- Conduct data studies to uncover insights.
- Write ETL pipelines (data marts, alerts, and predictions).
- Ask “why” and “what problem are we solving”.
Requirements
- Experience in data analysis, experience in marketing analytics.
- Understanding of marketing KPIs, attribution models, and the problems ad platforms solve.
- Knowledge of mathematical statistics and experience applying it.
- Ability to write complex SQL queries.
- Data analysis skills in Python.
- Ability to choose the right evaluation approach — analytics, research, or use of external data.
- Ability to solve non‑trivial problems under incomplete data.
- Attention to detail and ability to see any task through to completion.
- Good English verbal and written communication skills (B2+).
Nice to have
- Experience running A/B, geo, and other types of experiments.
- Experience in econometrics.
Conditions
- Compensation package: base salary and performance-based bonuses.
- Relocation support: full assistance for a smooth relocation for the employees and their family to Lisbon, Portugal.
- Office-first: flexible hours with a possibility to work remotely.
- 52 days per year Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave.
- AI-first approach: licenses and access to a wide range of AI tools.
- Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English & Portuguese courses.
- Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work.