Lovi
Senior Creative Producer
1 нед. назад
Страна неизвестнаSeniorRemoteB2
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Senior Creative Producer role at Lovi, an AI-powered skincare assistant company, focusing on creative production for paid social media campaigns with strong metrics orientation.
About the company
- Lovi is the AI personalization layer for beauty and longevity. It turns a phone's camera into an entry point to both, matching products and treatments to a person's own scans and inputs.
- Already working in skincare, Lovi's scanner reads a face, then scores any product against that assessment, builds the routine around it, and brings people back to scan again to see whether it worked.
- Starting from app subscriptions and now with an e-commerce model on top, Lovi has reached $18m ARR and 700,000 downloads worldwide.
- Extension into hair, makeup, and bodycare comes next, along with higher-LTV models coming as Lovi enters its next phase of growth.
About the product
- AI personalization layer for beauty and longevity transforming phone cameras into entry points for product matching and skin assessment.
- Product includes subscription app and e-commerce model, currently expanding into hair, makeup, and bodycare.
Responsibilities
- Produce, test, and scale TikTok/Reels/Shorts/UGC creatives for paid campaigns
- Collaborate with creators and influencers: write briefs, manage production, and optimize results
- Spot emerging formats, trends, and native storytelling techniques across social platforms early
- Monitor direct and indirect competitors, as well as adjacent industries, to generate fresh creative hypotheses
- Translate metrics (Hook Rate, CTR, CVR, ROAS, CAC) into creative insights and actionable iterations
- Analyze web/app funnels and understand how creatives impact key performance indicators (conversion, ARPPU D0, LTV)
- Work closely with the UA team to make sure creatives effectively scale growth
Requirements
- 3+ years in creative production or performance marketing
- Proven track record of scaling UGC creatives on TikTok, Instagram, YouTube, Snapchat, etc., with results you can walk us through
- Experience building or scaling a full-cycle in-house creative production
- Experience with B2C subscription-based products (mobile apps is a strong plus)
- Deep understanding of beauty/skincare trends and visual language
- Ability to balance creativity with data-driven decision making
- English B2+
Conditions
- Full-cycle in-house production and a strong creative team already in place
- The team is flat today, and we have big growth plans, so there's real room to grow together with it
- Direct impact: your creatives → real growth and revenue
- Fully Remote
- 21 days of vacation, flexible PTO
- Budget for AI tools, research, and production support