Франция
ИталияAirbnb
Senior Demand Generation Specialist, Hotels
1 нед. назад
65k–92k EUR / годФранцияИталияSeniorRemoteC1
salesforcemixmaxoutreachseoemaillinkedincrmai
Airbnb is hiring a Senior Demand Generation Specialist for its Hotels Acquisition team to build and scale inbound demand generation programs across EMEA. This is a 12-month fixed-term remote position based in France or Italy, focused on accelerating growth in boutique and independent hotels.
About the company
- Airbnb is a global online platform that allows people to rent out their own homes or book unique accommodations around the world.
- Founded in 2007 in San Francisco, the company has over 5 million hosts and over 2 billion guest arrivals globally.
- Airbnb Hotels is a start-up team within Airbnb focused on delivering a smooth and intuitive hotel booking experience and driving incremental bookings for hotels.
About the product
- Airbnb Hotels organization aims to facilitate hotel discovery and serendipity at scale, benefitting guests and hotel partners.
- The company is building the world's largest supply of boutique and independent hotels on its platform.
Responsibilities
- Define and own the EMEA inbound strategy and roadmap, prioritizing channels and initiatives that drive hotel go-lives.
- Build and scale multi-channel inbound programs, including email, paid, SEO, content, events, and partnerships targeting independent hotels, boutique chains, and hotel groups globally.
- Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce in collaboration with RevOps Teams.
- Design LinkedIn campaigns in coordination with regional Account Executive (AE) teams targeting high-priority segments and geographies.
- Develop outbound-assist sequences with tools like Mixmax or Outreach to complement AE prospecting.
- Partner with Global Marketing to build collateral, landing pages, and nurture flows addressing hotel operator pain points.
- Track, report, and optimize pipeline contribution metrics such as MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue.
- Run co-marketing and referral programs with industry partners including channel managers, PMSes, and hospitality associations.
- Build business cases for campaigns, secure budget from stakeholders, and demonstrate clear ROI.
- Implement a test-and-learn approach: launch quickly, measure, cut what doesn’t work, and scale what does.
- Use AI and automation to scale campaign creation, content, and lead nurture.
- Collaborate with Connectivity, Events, Country Managers, and AEs to turn webinars, events, and partnerships into measurable pipeline.
Requirements
- 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments.
- Proven track record building inbound programs that generate measurable sales pipeline, including experience building demand generation functions from scratch (startup, scale-up, or new-business environment).
- Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach, or similar), and paid channels.
- Strong analytical, systems-driven approach; comfortable running campaigns independently.
- Data-driven with ability to connect campaign activity to revenue impact.
- Hands-on experience using AI tools to automate campaigns and create content at scale.
- Strong sales alignment instincts treating AEs as internal customers.
- Comfortable with ambiguity and able to shape own scope, make investment cases, and adjust quickly based on results.
- Fluent in written and spoken English; additional European languages are a plus.
- Experience operating globally across multiple regions and languages is a plus.
Conditions
- 12-month fixed-term contract (FTC).
- Role is remote within France or Italy.
- Relocation support is not available for this role.
- Annual pay range in France: €74,000 — €92,000 EUR.
- Annual pay range in Italy: €65,000 — €80,000 EUR.
- Role may be eligible for bonus, benefits, and Employee Travel Credits.