КанадаBusiness Development Representative (B2B) - Canada
8 мес. назад
60k–65k CAD / годКанадаRemote
Responsible for qualifying and engaging B2B institutions aligned with the company's value, focusing on complex organizations like universities.
О компании
- At , we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. ’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️! Summary is building a premium B2B business serving outcome-driven institutions that care deeply about employment results. This is not a volume-driven, script-following BDR role. As a Business Development Representative, your job is not to convince everyone to take a meeting. Your job is to identify which institutions are genuinely aligned with how creates value, and to qualify hard, challenge assumptions, and walk away when there isn’t a fit. You’ll engage complex organizations (primarily universities and professional education programs), navigate multi-stakeholder buying dynamics, and represent a clear point of view about what actually drives student employment outcomes. This role is i
Обязанности
- Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics before outreach
- Initiate outbound conversations via phone, email, LinkedIn, and other channels to engage the right stakeholders
- Lead early conversations that diagnose institutional readiness, outcome alignment, and fit - not just interest
- Develop, test, and refine messaging tailored to different buyer personas (career services, program leadership, senior administrators)
- Challenge prospects respectfully when their current approach is unlikely to drive real employment outcomes
- Disqualify misaligned prospects confidently and professionally
- Maintain and nurture a focused book of prospects with thoughtful follow-up and relevant insights
- Run structured outreach experiments across messaging, channels, and timing; analyze results and apply learnings
- Maintain clean, accurate records in the CRM to support prioritization, follow-up, and learning
- Collaborate closely with Sales, Marketing, and Customer Success to share market feedback and improve how we engage the market
- Stay informed on trends in hiring, higher education, and AI to engage prospects with credible, relevant insight
Требования
- Sales & Outreach Background: 1+ year of experience as a Business Development Representative (BDR).
- Domain Expertise Background: 3+ years of experience within Higher Ed (EDU). Direct sales experience is not required for candidates coming from this background.
Другое
- Ability to articulate value clearly and comfortably initiate conversations with senior educational stakeholders.
- Experience selling or marketing a B2B product/service (SaaS welcome) OR deep operational understanding of how educational institutions make purchasing decisions.
- Strong written and verbal communication skills, with the ability to articulate a point of view clearly and professionally.
- Demonstrated business judgment and curiosity to understand how complex institutions operate and how to best advise them.
- Comfort challenging assumptions and engaging in respectful disagreement when needed.
- Ability to think critically about fit, readiness, and priority—focusing on relationship quality and strategic fit, not just raw activity volume.
- Comfort operating in ambiguity and adapting your approach based on market feedback.
- Familiarity with using a CRM (HubSpot or similar) to plan work, track relationships, and drive follow-up.
- Strong analytical instincts to assess what messaging or targeting is working and make adjustments accordingly.
- Experience leveraging AI tools for research, writing, or workflow optimization, with an interest in emerging tech within hiring and education.
- High personal accountability and ownership over outcomes, not just activity.
- Experience selling SaaS or subscription-based B2B products
- Experience selling into higher education, government, or other committee-driven or regulated environments
- Experience working at an early-stage company or on a lean team
- Experience running structured outbound experiments and applying learnings to improve performance
- Familiarity with sales fundamentals such as pipeline math, conversion rates, and opportunity qualification
- Experience selling a differentiated or premium product where not every prospect was a fit