СШАSocial Content Creator
1 нед. назад
70k–85k USD / годСШАOnsite
tiktokinstagramfacebookvideo editingugc contentcontent creationsocial media marketing
Responsible for creating and managing social media content to build brand awareness and engagement for a mental health care platform.
Обязанности
- We’re looking for a Founding Social & Content Creator to build Blossom’s social presence into a major engine for brand awareness, trust, and growth.
- This is not a traditional social media manager role . We’re looking for someone who can take an idea from a blank page to something people actually want to watch, share, save, and talk about.
- You’ll own Blossom’s organic presence across TikTok, Instagram, and Facebook from end to end: developing concepts, filming, editing, publishing, engaging with our community, studying performance, and figuring out what to make next.
- You’ll also create UGC-style content that can cross over into paid acquisition, working closely with our marketing team to develop hooks, concepts, and creative variations for Meta and TikTok.
- This is a highly autonomous role. We want someone who has strong creative instincts, moves quickly, understands internet culture, and is excited to build our platforms rather than inherit an existing playbook.
- Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms
- Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence
- Concept, script, film, edit, and publish short-form video from start to finish
- Be comfortable appearing on camera and pulling other members of the Blossom team into content
- Build repeatable content franchises that audiences recognize and want to come back to
- Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate
- Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing
- Work with creators, clinicians, patients, and members of our team to source and produce compelling content
- Manage and grow our social community through comments, DMs, and conversations
- Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines
- Track performance across views, reach, watch time, shares, saves, follower growth, profile visits, and site traffic
- Use performance data to constantly refine what we create and where we invest our time
- Stay obsessed with what is happening on the internet and continuously experiment with new formats, platforms, creators, and ideas
- We want someone who is excited by an ambitious goal: turn Blossom into a mental-health brand people actually want to follow.
- In your first few months, that means rapidly testing formats, establishing Blossom's voice, finding repeatable content winners, and building meaningful organic momentum.
- We aren't hiring someone to simply keep our feeds active. We're hiring someone who wants to prove they can build an audience from the ground up.
Требования
- Internet native - you understand what people are watching, sharing, talking about, and why
- Creator first - you don't just manage content; you make it
- Highly self-directed - you can turn a broad goal into ideas, content, experiments, and results without waiting for instructions
- Creative and analytical - you care equally about making something great and understanding whether it worked
- High velocity - you can produce a lot, learn quickly, and keep raising the bar
- Strong taste - you know when something feels fresh, interesting, funny, useful, or painfully corporate
- Comfortable experimenting - you're willing to try ten ideas to find the one that takes off
- Ownership mindset - you think about Blossom's audience and platforms like they're your own
- Humble - you care more about making great work and growing the brand than getting credit for every idea
Условия
- $70,000–$85,000 base salary , based on experience
- Meaningful equity ownership
- Significant growth opportunities as Blossom and the marketing team scale
- Beautiful, sunshine and snack-filled office in the heart of Flatiron, Manhattan
- Health, dental, and vision insurance
- A focus on outcomes, not hours
- Team outings and offsites
- Unlimited PTO
Другое
- exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and tens of thousands of patients.
- We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.
- 🚀 Build something from the ground up: You’ll have the opportunity to shape how one of the fastest-growing mental healthcare companies in the country shows up online
- 🎥 Actually create: This isn't a role where you brief agencies all day. You'll have the autonomy to ideate, shoot, edit, publish, experiment, and iterate yourself
- 📈 Your work will be measurable: We want to build social into a real growth channel, not just a place where we post company updates
- 🧠 Make mental healthcare interesting: Turn complicated, sensitive, and sometimes intimidating topics into content people actually want to consume and share
- ⚡ Move fast: Test ideas quickly, learn what works, double down on winners, and kill what doesn't
- 🤝 High trust and autonomy: We care about results and creative judgment. You'll have significant ownership over what Blossom looks and sounds like online
- You have 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or your own audience
- You have personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth
- You’ve created content that has generated 1M+ organic views within a 90-day period
- You have a portfolio of short-form content that you personally concepted, filmed, and edited
- You understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them
- You’re fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture
- You can edit quickly in CapCut, Premiere, or similar tools
- You understand what makes organic content different from paid creative and can make content that works in both environments
- You’re comfortable on camera and comfortable directing other people on camera
- You’re highly self-directed. You don't need someone handing you a content calendar every Monday
- You have strong creative judgment and aren't afraid to test weird ideas
- You move quickly and would rather publish, learn, and iterate than spend two weeks debating a single post
- You have good judgment around sensitive topics and understand that mental healthcare requires a higher bar for accuracy and trust
- You’re authorized to work in the United States
- You’re excited to be in-person in New York City 5 days a week
- Bonus: You’ve built an audience from zero, created paid social ads that converted, worked with creators or influencers, or created content in healthcare, wellness, consumer, or another regulated category.