ФранцияBrand lead
1 нед. назад
ФранцияLeadHybrid
Lead the brand relaunch and establish as a top brand in enterprise AI, focusing on positioning, identity, and messaging.
О компании
- H exists to push the boundaries of superintelligence with agentic AI. By automating complex, multi-step tasks typically performed by humans, AI agents will help unlock full human potential.
Обязанности
- Today, H is known for its story: its founders, its funding rounds, its press. We want it to be known for its value. Your mission is to make H one of the top 3 brands that large-enterprise decision-makers think of in enterprise AI, in France first, then in the US.
- You will be our Brand lead, and the owner of the Brand pillar of our marketing strategy, alongside Growth and Product Marketing. You'll take over a brand foundation that is being shaped right now (positioning, identity, messaging house) and turn it into a brand that holds for the next five years in a market that reinvents itself every quarter.
- Our brand stance is that of a pragmatic visionary : bold on vision, precise and evidence-led on capability. You'll be the guardian of that balance, making sure every piece of work speaks the language of the boardroom and holds up to the scrutiny of a CTO/builder.
- You'll work hand in hand with leadership, Product, Research, Sales, our FDE teams and Communications, and with our external brand and PR agencies.
Требования
- 10+ years in brand, marketing or communications, including for a B2B tech company
- You have led a brand repositioning or relaunch end to end, from strategy to rollout, and can show what it changed.
- You have built awareness among enterprise decision-makers, and you have measured it (brand tracking, share of voice, consideration).
- You understand deep tech well enough to translate it for a board without dumbing it down, and to defend it in front of engineers.
- You are as comfortable with a CEO and a leadership team as with a brand studio or a PR agency, and you know how to brief, challenge and arbitrate.
- You think in systems and act in details: a clear strategy, a sharp eye for craft, and a bias for shipping.
- Fluent English is required; French is a strong plus.
- You have built a brand in an emerging category, where the words themselves were still being defined.
- You have worked across Europe and the US and know how a story needs to flex from one market to the other.
- You care about proof: case studies, customer voices and numbers matter more to you than slogans.
- You are low ego and high ownership, and you like building a team and a function from the ground up.
Условия
- Paris/London, hybrid: 3 days a week on average in our office (8 rue Sainte-Cécile, 75009) or with customers. Regular travel to London and the US.
- Join the early days of one of Europe's most ambitious AI companies, and shape how the world sees it.
- Real ownership: a seat at the table with leadership and a function to build.
- A team of world-class researchers, engineers and operators who ship.
- Competitive salary and equity.
- Benefits: health insurance, meal vouchers, transport If you want to change the status quo in AI, join us.
Другое
- Take ownership of the new brand platform: positioning, identity, tone of voice and messaging house, and drive its rollout internally and externally.
- Turn our convictions into a story that is ours: what we believe, why we exist, what makes our approach to enterprise problems unique.
- Build a brand system that flexes by market (France, UK, US) without losing coherence, and that separates our two registers: a bold "vision voice" and a precise "capability voice".
- Set and enforce brand guidelines across every touchpoint: website, decks, events, product, recruiting.
- Move the public conversation about H from founders and funding to product, value and customer outcomes.
- Make trust a brand signal: reliability, ownership, resilience and our research-first approach (we own our models, we are not a wrapper), carried through proof rather than claims.
- Co-own reputation with Communications: Brand defines the positioning, Communications amplifies it through PR and executive voice.
- Design the brand plan that puts H in front of large-account decision-makers: flagship events, recurring PR moments, ecosystem programmes, content and campaigns.
- Prepare and lead the brand side of our US launch.
- Partner with Growth so awareness turns into qualified relationships and pipeline.
- Grow H's thought leadership around the execution gap in enterprise AI and "AI that actually works".
- Lead strategic sponsorships and labels (e.g. Institut Polytechnique de Paris, our Resilient AI label) and partnerships with academics and consulting firms.
- Manage brand budget and agencies (brand studio, freelancers).
- Hire and lead the Brand team as it grows, starting with a Content Manager.
- Your north-star metric is the Brand Awareness Index (BAI) , measured on our target audiences only: decision-makers at large accounts (SBF 120 in France, Fortune 500 in the US), from business C-levels to "the builders" (CIOs, CTOs, architects, data and engineering leads).
- The index combines aided awareness, unaided awareness and consideration of H in enterprise AI, tracked quarterly by market. Your first milestone is to set its baseline, since none exists today.
- Horizon Target First 90 days BAI baseline set in France and the US; brand platform rolled out France Top 3 in aided awareness among SBF 120 decision-makers, then Top 3 in unaided awareness US Top 5 in aided awareness among Fortune 500 decision-makers, then Top 3 in unaided awareness within 2 years for AI for enterprise
- Supporting indicators: share of voice versus competitors, and the share of H mentions about product and value rather than founders and funding.