СШАContent Marketing Manager
1 нед. назад
160k–180k USD / годСШАHybrid
content creationseogoogle analyticscontent management systems
Lead content marketing efforts to promote 's solutions for automating mailrooms and business address management.
О компании
- Our mission is to make it simple to headquarter any business on the internet. Today, we provide companies with a business address and a dashboard to manage their physical mail online. Over 15,000+ companies like Brex, Doordash, and Gusto use to automate their mailroom and act as their permanent business address with the IRS, state, and vendors.
- The rules that regulate US entities were written in the 1800s. abstracts these antiquated requirements with tools that empower modern companies to move forward faster.
- These rules don't make sense for the way we work today — work takes place in the cloud and businesses are no longer tied to physical proximity or geography.
- We’re on a mission to fix the broken system of entity management. Starting with business addresses and mail, we’re abstracting the complex, archaic systems that make company-building painful and turning them into delightful experiences — so that modern businesses have the tools they need to move forward faster.
- We're backed by leading Silicon Valley investors like Y Combinator, Craft Ventures, Shakti, Hustle Fund, and founders from companies like Lattice, Apartment List, and FlexJobs.
- Our business is at an inflection point. We’re growing quickly with a product people love and we’ve proven we can service companies of all stages and industries — from early-stage startups to publicly traded companies in industries like technology, logistics, and property management.
- This is an opportunity to join an early-stage startup as one of the first employees and do work that directly impacts the future of how companies are built.
Требования
- 5+ years in B2B content, growth marketing, SEO or integrated marketing.
- Hands on SEO experience, including keyword research, on-page optimization and technical fundamentals. Experience with AI search (AEO/GEO) is a strong plus.
- You've built AI workflows that help you produce more without sacrificing quality.
- Comfort with data tools (GA4, GSC, CRM) and an ability to articulate the impact of content on growth metrics
- Ownership: you move quickly, make sound decisions with incomplete information, and push through ambiguity
- A portfolio of content programs you can walk us through: what you built, how it performed, and what you'd do differently
- Craft. You ask good questions, have a keen attention to detail, and can explain a complex idea simply
- Comfort working cross functionally and getting what you need from people who don't report to you.
Условия
- Competitive salary and generous equity 🚀
- Unlimited paid vacation 🏖
- Medical, dental, and vision insurance 🏥
- Home office set-up 🖥
- Work from anywhere within US time zones (GMT-5 to GMT-10) 💻
- Opportunities to shape the future of and grow into leadership roles 💌
Другое
- Be human: Lead with empathy, act with authenticity, and enjoy what you do.
- Stay curious: Invent novel solutions by asking why, listening, and tinkering.
- Act quickly with purpose: Focus on what matters, iteratively improve, and move urgently towards the goal.
- Insist on exceptional outcomes: Strive for excellence and take ownership over the outcomes you deliver.
- Exceed customer expectations: Create delightful experiences with each interaction.
- Own the editorial calendar end to end
- Partner with product marketing to bring our audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content.
- Shape the voice and point of view of 's content, and ensure each piece lands with its intended audience
- Work with subject matter experts across product, engineering and product marketing to translate ’s product vision into compelling and digestible content
- Partner with sales and success teams to uncover customer stories and testimonials, and turn them into powerful marketing assets.
- Grow 's social presence and handle day-to-day engagement
- Support product launches and integrated campaigns across email, web, organic and paid channels
- Develop email marketing and nurture programs including segmentation, copy drafting and offer selection
- Win AI Search (AEO/GEO): Identify and track the most relevant prompts for , and create content that earns citations
- Own outreach to 3rd parties to earn brand mentions in publications
- Ensure answer engines can crawl, understand and cite our site (crawler access, structured data, sitemaps, etc.)
- Evolve traditional SEO: Conduct keyword, intent and competitor research to find the queries relevant to our buyers and map them to pages that rank and convert.
- Build reporting in GSC, GA4 and our internal stack to tie organic traffic through to signups and pipeline, so we double down on the areas that drive growth.
- Technical: partner with engineering to ensure the website remains fast, crawlable and indexable
- Define content goals and track engagement, conversion rates, and revenue impact to learn what resonates and decide where to invest next
- Encode our brand guidelines, tone of voice, and product details into AI systems to ensure output is relevant and on-brand
- Design and ship AI workflows that can turn a topic surfaced by keyword or prompt research into a high fidelity draft that humans can review, adjust and publish in minutes instead of days
- Maximize the impact of content by: Building tools that proactively surface outdated, decaying or cannibalizing pieces
- Automating derivative content creation: turn ebooks, whitepapers, webinars, customer stories and blogs into social, email, sales enablement and more