Польша
ВеликобританияCampaign Manager (GTM, ABM & Events)
1 нед. назад
55k–66k EUR / годПольшаВеликобританияRemote
account-based marketinggtmlead generationdigital adsevent marketingnewsletter management
Responsible for leading integrated GTM campaigns, Account-Based Marketing strategy, digital ads, and event presence to drive customer engagement and sales alignment.
Обязанности
- is shaping the future of digital identity and trust infrastructure. At a time when AI is eroding trust via synthetic identities and deepfakes, the market is evolving beyond plastic cards, document photos, and manual verification towards cryptographic identity. is leading that transition, and we want you to join us.
- Our game-changing solutions help regulated businesses identify, onboard, and authenticate users across multiple markets. To effectively scale this revolution, we are looking for an experienced Campaign Manager to take full ownership of our integrated GTM campaigns, Account-Based Marketing (ABM) strategy, digital ads, and event presence.
Условия
- Base salary + participation in the Inc. Employee Stock Option Program.
- Remote-first culture with access to co-working spaces (we’re a remote organization, but we meet occasionally in the office and during our quarterly off-sites).
- Good start-up vibes, ability to work with ambitious people, and access to the YC network via founders.
- We give you a lot of space and autonomy to take action – just tell us what you need!
Другое
- Vertical ABM Execution: In partnership with ’s Sales function, launch and scale hyper-targeted 1:Few ABM campaigns across our 4 core verticals (Banking, Fintech, Gaming, and Crypto).
- Building the Growth Engine: Design end-to-end lead generation and account engagement processes that deliver high-intent pipeline to our international sales teams.
- Customer Contact Plan & Retention: Develop and manage an ongoing customer contact strategy - including a targeted customer newsletter - to drive product adoption, retention, and expansion opportunities.
- Sales & Revenue Alignment: Work hand-in-hand with Sales Development Representatives (SDRs) and Account Executives (AEs) to align marketing touches directly with sales outreach journeys.
- High-Intent Search Ads (Demand Capture): Own paid search strategies across AI platforms and Google Search to capture high-intent buyers actively searching for identity, KYC, and eID solutions.
- Campaign Magnification (Demand Creation): Execute highly targeted LinkedIn ad campaigns to amplify brand messaging, engage buying committees within target accounts, and generate account-level intent.
- Event Execution & Strategic Planning: Drive end-to-end execution for committed 2026 events while actively researching and reviewing vertical-led options and trade show roadmaps for 2027.
- Multi-Format Presence: Manage ’s presence across international fintech/B2B tech expos, trade shows, executive roundtables, panels, VIP dinners, podcasts, and webinars.
- Pre- & Post-Event Logistics: Drive targeted pre-event outreach, optimise booth and panel engagements, and build automated lead follow-up workflows to maximise return on event investments.
- Experience: 5+ years of success leading multi-channel GTM campaigns, digital advertising, and Account-Based Marketing in B2B SaaS, Fintech, or Identity Tech.
- Autonomy in Action: We hire smart people and empower them instead of micromanaging. You will lead the ABM, paid ads, and events GTM effort end-to-end.
- ABM Expertise: Proven track record of mapping buying committees, launching multi-vertical 1:Few programmes, and translating account intelligence into closed revenue.
- Paid Media Expertise: Hands-on experience optimising high-intent search campaigns and targeted B2B LinkedIn ads to drive measurable ROI.
- Event Capabilities: Proven experience evaluating, booking, and running both virtual and high-stakes physical events (expos, roundtables, dinners) that convert into real pipeline.
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