Нидерланды
Booking.comSenior Product Marketing Manager (People Manager)
1 нед. назад
НидерландыSeniorOnsite
gtmstakeholder managementproduct marketingpricing positioningdata analysiscommunicationleadershipregulatory compliance
Senior Product Marketing Manager to lead the Partner Payments product marketing track within Booking.com's FinTech PMM team, responsible for strategic product marketing and team leadership.
About the company
- Booking.com is a global online travel platform that connects travellers with accommodations, flights, and other travel services.
- At Booking.com, data drives decisions, technology is core, and innovation is prevalent.
- Through products, partners and people, Booking.com empowers everyone to experience the world.
About the product
- The FinTech department builds products that remove friction from travel payments and unlock new value for customers and partners.
- Processes billions of euros annually across 200+ markets, managing payment collection, partner payouts, fraud protection, chargeback management, and regulatory compliance.
- Products impact partner satisfaction, platform economics, and guest experience.
Responsibilities
- Own the end-to-end GTM strategy and execution for Partner Payments initiatives, from opportunity definition to launch, scaling, and retention.
- Develop and maintain the Payments by Booking.com partner narrative, value proposition, pricing positioning, and objection handling frameworks.
- Drive insights-led segmentation of global partner base to define target markets and differentiated GTM approaches.
- Lead multi-channel GTM campaigns across Extranet, Pulse, email, Partner Hub, LPS, CS, and PS ensuring correct messaging.
- Own measurement framework for GTM with success metrics based on business outcomes like adoption, retention, revenue.
- Represent partner perspective in product development through research, partner feedback, and competitive intelligence.
- Manage complex, cross-functional initiatives with stakeholders across FinTech, ABU, Legal, Compliance, and regional teams.
- Lead, coach, and develop a team of 2-4 PMMs across seniority levels, supporting growth and development.
- Set expectations, provide feedback, create development plans, and manage performance of team members.
- Foster collaborative, feedback-rich team culture encouraging experimentation and learning.
- Balance delegation with hands-on involvement to ensure delivery and capability building.
- Hire and onboard new team members as needed.
- Own internal communication and enablement for Partner Payments GTM across multiple stakeholder groups.
- Build and maintain playbooks, training materials, FAQs, and enablement sessions for partner-facing teams.
- Operate as a trusted partner to senior leadership, proactively sharing insights and influencing decisions.
Requirements
- 6+ years in product marketing, GTM strategy, or related role with 2+ years managing direct reports.
- Proven track record owning end-to-end GTM for scalable B2B or marketplace products.
- Experience with two-sided marketplace balancing partner and customer needs.
- Experience working with product, engineering, and data teams in fast iterative environments.
- Affinity with fintech, payments, or financial products; able to navigate pricing, regulatory, and compliance topics confidently.
- Skills in GTM ownership, narrative and positioning, data-driven decision making, stakeholder management, people leadership, communication, and strategic thinking.