РоссияMETRO
Head of Own Brands Marketing Department
1 нед. назад
РоссияSeniorOnsite
METRO is looking for a dynamic leader to head their Own Brands Marketing Department, driving private label offerings with a focus on quality, innovation, and customer-centric approaches.
About the company
- METRO.Офис
- Location: Москва, Москва, RU
Responsibilities
- Advocate for customer-centric approaches, utilizing customer insights to enhance our product assortment.
- Identify growth opportunities and market trends to set our own brands apart.
- Conduct concise market analyses to inform expansion decisions effectively.
- Strategically manage our own brand portfolio, aligning with company objectives and customer preferences.
- Review portfolio performance and recommend optimizations based on emerging market dynamics.
- Expand product lines and refresh offerings to meet evolving consumer demands.
- Lead the development of packaging designs that resonate with our brand identity and consumer preferences.
- Maintain design consistency while allowing for necessary customization.
- Ensure the accuracy and quality of packaging prototypes through thorough review processes.
- Equip our sales teams with effective materials and training to effectively promote own brand products.
- Conduct engaging product demonstrations and samplings to generate B2B interest and drive sales.
- Identify and pursue new business opportunities by offering tailored solutions to prospective clients.
- Craft tailored own brand solutions specifically for our Food Service clients.
- Customize offerings to suit the unique needs of commercial kitchen environments.
- Collaborate closely with METRO's Horeca education center (Stanfood) to enhance product promotion efforts.
- Develop comprehensive marketing strategies for our own brands, integrating various communication channels.
- Collaborate with cross-functional teams to craft compelling brand messaging and storytelling.
- Oversee the consistency and performance of marketing materials, ensuring alignment with brand objectives.
- Implement a robust sustainability strategy for our own brand products, emphasizing responsible sourcing and production.
- Evaluate the environmental impact of our products and packaging, striving for continual improvement.
- Prioritize partnerships with suppliers and materials that adhere to recognized environmental standards.
Requirements
- Higher education in Social Science, Marketing, or related field
- 5+ years of experience in product development and/or own brand management, or related roles within the retail or food service distribution industry.
- Proven track record of successful new product development and brand management.
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
- Excellent analytical and problem-solving abilities, with a strategic mindset and a focus on driving results.
- Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.