Product Marketing Lead, Stablecoins

1 нед. назад

167k–191.1k USD / годСШАLeadRemote

blockchainproduct marketinggo-to-market strategymarketing materialsmarket insights

Lead product marketing for stablecoins, driving go-to-market strategy and positioning.

Today’s financial infrastructure is archaic, expensive, inefficient and risky — supporting a system that leaves out more people than it lets in. So we’re rebuilding it.
We’re on a mission to open the world’s financial system to everyone by enabling the instant movement of any asset, any time, in a trustworthy way. For over a decade, we’ve built blockchain infrastructure that tokenizes, custodies, trades and settles assets for the world's leading financial institutions, like PayPal, Venmo, Mastercard, Interactive Brokers and Charles Schwab.
Our Product Marketing team sits at the intersection of product, sales, and marketing, playing a vital role in ' growth and market leadership. We work closely with product teams to shape roadmaps based on market insights, enable our sales organization with compelling narratives and materials, and drive successful product launches that resonate with our enterprise clients. The team combines deep technical understanding with strategic thinking to translate complex blockchain solutions into clear value propositions that drive adoption of ' infrastructure and tokenized assets.

As the Product Marketing Lead for Stablecoins, you'll shape how we position and take to market ' issuance capabilities and stablecoins. You'll own the go-to-market strategy for our issuance platform, working closely with product, engineering, and sales teams to drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking and many more. This role offers the unique opportunity to influence how we communicate complex technology to sophisticated enterprise clients while also supporting perception and awareness of broad market facing asset brands
Drive the product marketing strategy for ' stablecoin offerings, including positioning, messaging, and competitive analysis
Partner with product teams to shape roadmap priorities based on market insights and customer feedback
Develop compelling sales enablement materials and train sales teams on effectively positioning our stablecoins and issuance capabilities
Lead product launches from start to finish, coordinating cross-functional stakeholders and ensuring successful execution
Create thought leadership content that establishes as the leader in blockchain infrastructure
Build deep understanding of customer needs and translate technical capabilities into clear business value propositions

7-10 years of product marketing experience, with a track record of success in B2B technology or financial services
Strong understanding of enterprise sales cycles and proven ability to enable sales teams
Exceptional written and verbal communication skills, with ability to translate technical concepts for different audiences
Track record of successful product launches and go-to-market initiatives
Strong project management skills and ability to drive cross-functional initiatives
Important Notice for Applicants Fraudulent accounts sometimes pose as recruiters on LinkedIn and other platforms, and fake websites sometimes impersonate our careers site. These scammers attempt to deceive applicants into paying for job opportunities or providing personal financial information.

Applying to ? Our only careers site is .com/careers , and we only recruit via @ .com email. Details below. ___
Our only official careers site is .com/careers
We only use @ .com email addresses
For technical roles, we do not perform a coding interview without prior screening by our engineering team