Creative Strategy Lead, Performance Marketing

1 нед. назад

150k–200k USD / годСШАLeadOnsite

performance marketingcreative strategydigital marketing

Lead creative strategy in performance marketing at an AI music entertainment startup.

We're building the world's first creative entertainment platform, where the entire world can feel the joy and fulfillment of making music. Music is for everyone: Our users include everyone from grandmothers creating songs for their loved ones, to Grammy winners using Studio, our power tool, to make the most popular hits in the world.
Building the future of entertainment requires ambition. The pace is fast, the problems are hard, and the work demands ownership and intensity. For the right people, it’s incredibly rewarding: a chance to shape a new medium, work with a small team that cares deeply about quality, make music, drink too much coffee, and build something that millions of people use to express themselves in ways that were never before possible.
is the fastest growing consumer entertainment company and the leader in AI music. We are backed by leading investors including Bond Capital, Menlo Ventures, Lightspeed Venture Partners, IVP, Forerunner, Union Square Ventures, Alkeon, Quiet, Matrix Partners, Schroders Capital and, NVentures (venture arm of NVIDIA).
Founded in 2023 by Harvard alumni with a shared passion for music, has quickly grown to 250 employees while empowering more than 100 million people to create original songs. In 2026, we raised a $400 million Series D at a $5.4 billion valuation to continue building innovative products that amplify creativity and imagination.

is changing who gets to make music, and this role helps bring that to millions of new people. As Creative Strategy Lead, you'll own the creative strategy behind our performance marketing: which audiences we reach, what resonates with each, and how every ad makes us smarter. You'll lead a team of creative specialists, work hand-in-hand with paid media, data science, and production, and build the playbook for how we grow, with full autonomy to shape it.
Listen to the song we made about it:
Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the creative roadmap and the testing plan behind it
Build a persona playbook that spells out what to say, show, and test for each audience, and keep it current as results come in
Run the loop from creative analysis to insight to strategy, partnering with paid media and data science on tagging, testing, and reading what drove performance
Drive audience research, customer conversations, and competitive intel to deepen our understanding of who we bring in, scale what works, and find new audiences worth reaching
Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner
Feed what you learn about our users back into product and go-to-market, and help bring millions of new people into creative entertainment

8+ years in creative strategy, with deep roots in performance marketing
A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to
Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans
Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams
A sharp, clear communicator who can explain exactly how a strategy is built and why
Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to
Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience