BGaming
Brand Marketing Manager
1 нед. назад
Страна неизвестнаSeniorC1
smmpreventscampaign managementbudget managementcontent productioncreative directiondata-driven planning
BGaming is a globally recognized game development studio creating online casino games. The Brand Marketing Manager leads a high-performing brand team, executing global brand strategy and creative campaigns across international markets.
About the company
- BGaming, a fun-loving, globally recognized game development studio creating slots and gaming solutions for online casinos.
- Our people work from all over the world, united by curiosity, creativity, and a love for what we do.
- We move fast, experiment freely, and encourage innovation.
Responsibilities
- Lead a cross-functional squad (SMM, PR, Events) and collaborate closely with CMO, Product Marketing, B2C and B2B Marketing streams, product and business units to drive brand initiatives.
- Drive quarterly planning, OKRs, and sprints for the Brand stream.
- Own and optimize budget and performance reporting.
- Guide onboarding and development of new team members.
- Review brand team activities to ensure alignment with overall brand strategy.
- Run large-scale campaigns globally and regionally.
- Manage brand presence at top-tier expos and flagship events.
- Launch high-profile partnerships with influencers and brands.
- Coordinate production of content including video, case studies, social assets, UGC.
- Ensure all outputs reflect brand tone, look, and strategic goals.
- Prepare reports and analyze campaigns, delivering insights and recommendations.
- Craft and evolve BGaming’s brand voice and key messaging.
- Collaborate with PR manager to develop and implement PR strategies aligned with brand vision.
- Drive brand communications applying bold storytelling, thought leadership, product expertise, and creative formats across channels.
- Set strategic goals for exhibitions and offline events aligned with brand priorities.
- Define key messages, positioning, and creative requirements for booths and event communications.
- Collaborate with Event and PR teams to align event goals, messaging, and success metrics.
- Lead annual event planning, oversee budgets and report on event initiatives.
Requirements
- 4+ years experience in Brand Management, Creative Strategy, or Communications.
- Proven experience leading or mentoring teams with desire to grow in leadership.
- Strong project ownership skills with eye for creative and strategic detail.
- Track record of successfully launching 360° campaigns in English-speaking markets with measurable results.
- Experience managing creative projects end-to-end from briefing to refinement.
- Comfort with data-driven planning (KPIs, OKRs, post-campaign analysis).
- Language proficiency: Russian and English – Advanced.
Nice to have
- Experience managing brand presence at major international expos (ICE, SiGMA, SBC).
- Experience launching brands or leading rebranding projects.
- Background in influencer marketing or celebrity collaborations.
- Strong creative direction skills (briefing designers, agencies, studios).
- Previous experience in iGaming, online entertainment, or fast-paced tech industries.
Conditions
- Work from home, office, or hybrid.
- 100% paid vacation and sick days plus extra days off.
- Medical insurance and mental health support.
- BCoins for internal rewards and perks.
- Budget for professional development and language courses (English and Polish).
- Hackathons, team events, and legendary parties.
- Kids’ camp for families.
- Referral program with real rewards.