БолгарияPlanet VPN
Senior Retention marketing manager
1 нед. назад
БолгарияSeniorRemote
email marketingpush notificationsin-app messagingpersonalizationmarketing automationcdpcrma/b testing
Planet VPN, a VPN provider, is hiring a Retention Marketing Manager to lead lifecycle marketing strategy and drive retention, upsell, and subscription growth remotely in GMT+1–GMT+5 time zones.
About the company
- Planet VPN is a VPN provider offering free and premium solutions for a secure and anonymous internet.
Responsibilities
- Own the strategy, execution, and optimization of direct marketing programs across email, push, in-app messaging, on-site personalization, and customer account areas.
- Build lifecycle campaigns that improve retention, reactivation, engagement, and long-term customer value.
- Develop segmentation and targeting strategies based on user behavior, product usage, lifecycle stage, and commercial potential.
- Design upsell and cross-sell journeys across the full portfolio, increasing product adoption and the average number of products per user through recommendations and next-best-action campaigns.
- Improve free-to-paid conversion through personalized messaging, offers, and automated user journeys.
- Optimize subscription performance by growing LTV, reducing churn, and improving renewal and repeat purchase rates.
- Collaborate with Product, Marketing, Data, and Customer Support teams to align messaging and lifecycle strategy with business goals.
- Test and iterate on subject lines, creative, timing, segmentation, and offer mechanics; monitor and report on key retention, conversion, revenue, and engagement metrics.
Requirements
- 3+ years of experience in retention, lifecycle, or CRM marketing within subscription, SaaS, fintech, marketplace, or app-based businesses.
- Hands-on experience with marketing automation, CDP, CRM, experimentation and A/B testing tools, lifecycle optimization, and customer value modeling.
- Strong hands-on experience with email marketing, push notifications, in-app messaging, and personalization platforms.
- Deep understanding of customer segmentation, user journeys, behavioral targeting, and conversion optimization.
- Track record of driving retention, upsell, cross-sell, and subscription revenue growth.
- Analytical mindset with the ability to interpret campaign data and translate it into action.
- Strong copywriting skills and experience managing multiple campaigns and priorities across cross-functional teams in a fast-paced environment.
Conditions
- Fully remote position (GMT+1–GMT+5)
- Access to premium infrastructure for building AI agents
- Opportunities for internal R&D
- Paid time off and sick leave
- Direct contribution to a world-class B2C product
- Hardware provided upon successful completion of probation