США
КанадаSenior Lifecycle Marketing Manager, Retention
2 нед. назад
СШАКанадаSenior
data-driven marketinglifecycle managementcustomer retention
Senior role managing customer retention and lifecycle marketing to drive engagement and revenue.
О компании
- We’re proud of the culture that we’ve built at , but one of the most common questions we hear is ‘how do you continue to sustain it as the world and the company continues to change?’ The reality is that we’re only able to keep up because each and every TextNovian contributes to our culture through being involved, by living our values, sharing feedback, embracing change and more!
Требования
- 6–10 years in lifecycle, CRM, or retention marketing, with meaningful ownership of retention and winback strategy and outcomes: not just executing campaigns, but owning, building and evolving the strategy behind them
- A specialist in retention and reactivation who has built dormancy, churn-reduction, and winback programs that measurably moved the numbers, and you can point to the impact
- Someone who has operated at a senior level and wants to stay hands-on and close to the craft
- Deep command of behavioral segmentation, trigger-based programs, and experimentation design
- Highly analytical and data-fluent, with a strong command of cohort analysis and incremental measurement
- Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
- A collaborative cross-functional partner who can align Product, Data Science, and Creative around your retention & reactivation roadmap
- Growth-oriented but deeply protective of customer trust, brand equity, and long-term value creation
- Comfortable operating with visibility and accountability in a fast-scaling environment
- CAD Salary Range: 103,000 - 148,000
- USD Salary Range: 114,000 - 164,000
- NYC, CT, NJ, Seattle, LA, San Diego USD Salary Range: 126,000 - 180,400
- San Francisco / Bay Area USD Salary Range: 137,000 - 196,800
- Final compensation will be determined based on a number of factors, including skills, experience, location and on-the-job performance. We’re committed to paying competitively to hire and retain high-caliber talent. We recognize that exceptional talent may fall outside of these ranges; we encourage all qualified candidates to apply even if their compensation expectations are outside of the listed range.
- This posting is for a current active vacancy
Условия
- This is a brief overview of the benefits that offers its employees. More complete details can be found in ’s Benefit Guide and legal plan documents, which are available to employees on or shortly after their start date with . The benefits listed herein are for illustrative purposes only and may change from time-to-time in ’s sole discretion.
- Free phone service
- Hybrid role with offices in Waterloo and San Francisco
- Strong work life blend
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- $750 annual wellness benefit or healthcare spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- We travel a few times a year for various team events, company-wide off-sites, and more
- More information about our total rewards package will be available during the hiring process.
Другое
- We believe communication belongs to everyone. We exist to democratize phone service. is evolving the way the world connects, and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.
- Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
- is building the most flexible phone service in North America. As an app-first wireless carrier, we serve ambitious, self-directed people who expect transparency, value, and freedom in how they connect, control over their phone service with no contracts, no hidden fees, and no rigid rules. And we're growing, bringing our mission and technology to an expanding suite of products.
- As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a hands-on, data-driven Senior Lifecycle Marketing Manager, Retention to own the customer relationship from the first paid moment through everything that follows, and to turn retention into a core driver of engagement and sustainable revenue.
- Reporting to the Head of Lifecycle Marketing, you will own the post-monetization customer lifecycle: sustaining engagement, deepening monetization, preventing churn, and winning back lapsed customers.
- This is a senior ownership role for a retention expert. You will determine the strategy, methods, and tactics for the post-monetization lifecycle, making key decisions within your area of expertise and receiving general direction rather than task-level oversight. You'll define the strategy and roadmap for your stage of the lifecycle, own the KPIs that measure it, and build the programs that move them.
- If you're hands-on in an ESP (especially Braze), love digging into data, and think in stages, cohorts, and retention curves, we want to hear from you.
- Define and own strategy for the post-monetization customer relationship: sustaining active, paying users and reinforcing habits that correlate with long-term value
- Determine which retention channels and tactics to invest in, scale, or sunset based on incrementality data, not just execute a pre-set channel mix
- Build behavior-triggered engagement programs across email, push, in-app and custom channels, tied to real usage signals rather than batch sends
- Own recurring monetization (rewards, plan upgrades, data upsells) as a natural extension of engagement, deepening value without eroding trust
- Own the performance, evolution, and investment roadmap of the Rewards program, determining where to double down or divest
- Define and manage dormancy: what it means for different cohorts, how it's detected early, and how it's addressed before it becomes churn
- Own reactivation and winback across the base, building efficient, evergreen flows with distinct strategies for free-plan dormancy vs. paid-plan churn
- Develop the currently untapped conversion path from one-off pass purchasers to recurring plans
- Own retention-stage KPIs end to end, from primary-user retention to voluntary churn
- Measure incremental impact through holdouts and controls
- Translate behavioral and cohort data into a prioritized, roadmapped program of work you define and drive
- Own a program area with impact across Product, Data Science, Platform/Operations, and Creative. The retention and reactivation roadmap you drive shapes prioritization and investment decisions beyond the LCM team itself
- Operate with product fluency across the full offering, leveraging features across the lifecycle
- Drive cross-functional projects (Product, Data Science, Creative) from start to finish, adapting communication style to influence stakeholders
- We strive to have a deep understanding of our customers.
- We treat each other with fairness, respect, and integrity.
- We adopt a "Yes, We Can" mindset to achieve ambitious goals.
- We treat this company like it's our own... because it is!
- We are deeply committed and passionate about our work and achieving results.
- At , every employee gets to actively use our app for calling and texting. Dogfooding helps us experience what customers do, to spot issues early, and drive better design, developer, and user experiences.
- Our aim is to make every person who joins feel like they belong, that they’re valued, and that they’re able to be their authentic selves at work.
- We’re all accountable for creating an inclusive culture and a sense of belonging for one another. By doing this together, we’ll make better for everyone.
- By submitting an application to , you agree to the collection, use, and disclosure of your personal information in accordance with the Candidate Policy