СШАSenior Marketing Manager (B2B)
2 нед. назад
СШАSenior
sales enablementdigital marketingcontent developmentevents managementproduct marketing
Lead integrated B2B marketing strategy to drive pipeline growth and customer acquisition for a health and wellness focused licensed pharmacy.
Обязанности
- The Senior Marketing Manager will serve as the architect of our integrated B2B marketing strategy. This includes leading efforts across sales enablement, digital channels, product marketing, content development, and events. This leader will work in close partnership with our sales, clinical, and leadership teams to ensure that every marketing initiative is aligned to pipeline growth, customer acquisition, and measurable business impact. A central focus of this role will be translating complex clinical and technical information into clear, compelling messaging that differentiates us in a competitive and highly regulated marketplace.
- Seeking a dynamic and strategic Senior Marketing Manager to own and elevate our B2B marketing function at a defining moment in our growth. This is a high-impact leadership role for a marketing professional who is equally comfortable setting strategy and rolling up their sleeves to execute. Someone who thrives in a fast-moving environment and knows how to build the infrastructure, systems, and content that drive real business results would excel in this role.
Требования
- 6–10+ years of experience in B2B marketing, ideally within healthcare, pharma, biotech, or related industries
- Proven track record of driving lead generation and supporting revenue growth
- Strong experience in sales enablement and go-to-market strategy
- Excellent messaging, positioning, and content development skills
- Experience working in fast-paced, high-growth environments
Другое
- Talent Partners is a specialized recruitment firm working with top health and wellness companies.
- We’re filling this role for a client, a premier licensed pharmacy specializing in health, wellness, and restorative medicine.
- Develop and lead an integrated B2B marketing strategy across key channels, including sales enablement, website, email, events, and social
- Align marketing efforts to drive qualified lead generation, customer acquisition, and pipeline growth
- Partner closely with sales to ensure alignment on priorities, targets, and conversion strategies
- Create best-in-class sales tools, including product guides, digital toolkits, and training materials
- Translate complex clinical and technical information into clear, compelling, and differentiated messaging
- Equip the sales team with the tools and confidence to effectively position Revive in a competitive market
- Define positioning and messaging across key product categories
- Build and implement a content governance and review system to ensure consistency, quality, and compliance
- Partner with clinical and R&D teams to ensure all content is accurate, credible, and evidence-based
- Lead the strategy and execution of events, including trade shows, webinars, and educational programs
- Develop integrated campaigns to maximize pre, during, and post-event engagement
- Build campaigns that educate and convert, not just inform
- Continuously test, learn, and optimize performance to improve engagement and ROI
- Ensure all event content reinforces our positioning and drives measurable business impact