Social Media & Content Lead

2 нед. назад

175k–200k USD / годСШАLeadOnsite

capcutpremiereafter effectsfigmacontent creationvideo editing

Lead social media and content creation for pump.fun to drive growth through creative direction, hands-on content production, and analytics.

builds and maintains pump.fun — the dominant memecoin launchpad, processing $300M+ in daily volume. Last year, pump.fun generated over $500M in profit with a team of fewer than 100 people.
We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale, and we're data-driven — systematic tools and the scientific method decide what works, not opinions.
Working with us isn't for everyone. We work in person. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship a change, it reaches hundreds of thousands of users within days.

We're looking for a Social Media & Content Lead to turn pump.fun 's TikTok, Instagram and YouTube into a growth engine — the creative direction, the content, the formats, the testing, and the numbers that tie views to users.
This is a hands-on, builder role, not a "manage an agency and approve posts" job. You'll set the creative direction and still cut the edit yourself when a trend breaks at midnight.
Own TikTok, Instagram Reels and YouTube Shorts end to end — strategy, content calendar, publishing, community and analytics
Own creative direction — define how pump.fun looks, sounds and feels on social, and hold the bar on everything we publish
Make the content — script, shoot, edit and design, shipping daily in CapCut, Premiere, After Effects, Figma or equivalent
Run a systematic, high-velocity testing program across hooks, formats and series — kill what doesn't work, scale what does, fast
Build the measurement that connects views to installs, activation and trading volume, not just followers
Build brand formats that work faceless or on camera — and step in front of the camera when it's the right call
Spot trends early, run a creator, UGC and clipping bench, and turn crypto culture moments into content within hours
Partner closely with Legal to make sure all content fits our compliance framework — non-negotiable given the regulatory environment we operate in

A proven track record scaling a page from 0 to 1 — you built its first real audience
A proven track record scaling a page from 1 to 100 — you took an established account to a much larger audience and kept engagement healthy
Ownership of creative direction — a brand look, a recurring series or campaigns where the calls were yours
Hands-on editing and graphic design skills, with a reel of work you cut and designed yourself
Experience growing social for a consumer mobile app, where the goal was downloads and active users — fintech or crypto experience is a strong plus
Experience scaling brand pages, faceless or on camera, not just a personal account
A scrappy, high-energy operator mindset — you thrive in a fast-paced, resource-lean environment where you're building the playbook as you go

Send your résumé, links to the pages you grew with before-and-after numbers, and the 3 posts you're proudest of, with a line on why each worked.

First 30 days: Channel audit done, creative direction agreed, daily posting live on all three platforms
First 90 days: 3+ repeatable formats proven by testing, first post past 1M views, views-to-install tracking in place
First 180 days: Social is a measurable top-3 acquisition channel, with follower and view growth compounding month on month
In person at our office in Manhattan, New York. You should be New York–based or open to relocating.
You must be authorized to work in the United States. Please tell us in your application whether you will now or in the future require visa sponsorship.