Product Marketing Manager, Platform

2 нед. назад

160k–200k USD / годСШАMiddleHybrid

campaign managementcontent creationproduct launchmarket segmentation

Manage and execute product marketing campaigns for 's Web3 platform targeting diverse user segments and verticals.

О компании

is the Web3 infrastructure and developer platform that powers millions of users and the world’s most innovative blockchain applications. From enabling $1+ trillion in financial transactions worldwide to scaling L2s and enabling DeFi, provides the infrastructure and tools developers need to build reliable, scalable, and accessible experiences.
Trusted by companies like JPMorgan, Stripe, Visa, Franklin Templeton, Nike, and backed by a16z, Coatue, Silver Lake, Lightspeed, and Stanford University, is building the foundational layer for a decentralized and AI-enabled Web3 ecosystem. For more information, visit .com .

Обязанности

We're looking for a Product Marketing Manager, Platform to launch targeted campaigns across 's full platform, from product launches to new vertical and segment pushes, and to own the always-on content that fills the gaps in between. This is a high-ownership, high-influence seat with a long runway: you'll start as an executional hire, but there's a real path to Product Marketing Lead and to building a team under you if that's the direction you want to grow.
isn't just infrastructure, it's a full platform: building blocks for reads, writes, launching custom chains, and more, spanning verticals from crypto-native builders to traditional finance moving assets onchain. Every campaign we run, whether it's a product launch, a new vertical push, or a piece of evergreen content, needs to tie back to one thing: as the platform builders trust to build the future on. You'll own that positioning day to day, from the company-level narrative down to how a single launch is framed, working closely with Lisa (Product Marketing) especially early on as you build that domain authority.
You'll run point end to end: strategy, tactics, project management, measurement, and reporting, on everything from major campaigns to the product launches, newsletter beats, and social content that run continuously. You can and should delegate execution (design, technical content with DevRel, and more), but you own the outcome. When there's no active campaign, you're not idle: you own a pillar of 's always-on content, filling the gap with mid- and bottom-funnel work that drives activation and cross-sell across our existing platform.
Launch targeted campaigns across product launches and new vertical/segment pushes, owning the strategy, the tactics, and the project management from kickoff to report-out.
Own and evolve 's platform positioning: the throughline that connects every campaign back to as a frontier leader built for reliability and performance, backed by real customer stories.
Own a pillar of 's always-on content cadence, mid- and bottom-funnel work, product launch beats, and activation/cross-sell content, whenever there isn't an active campaign in market.
Go deep on individual product areas and wide across the full platform, building the kind of product and audience understanding that lets you spot the next campaign or market opportunity before anyone asks for it.
Generate and pitch ideas for breaking into new markets and verticals, backed by a real read on the audience and the competitive landscape.
Partner with DevRel to produce the technical content (docs-adjacent explainers, videos, tutorials) that supports a campaign or fills a content gap.
Bring creative, visual thinking to launches that could otherwise be a dry API announcement, pushing for the campaign concept, not just the campaign checklist.
Delegate execution to design, agencies, and other specialists as needed, while remaining accountable for the outcome, the timeline, and the numbers.
Build stakeholder trust across Product, Engineering, and DevRel, so that partner teams want to work with you again.

Требования

Experience selling to developers on a technical, API-first product with a developer dashboard, not a B2B SaaS platform candidates sign up for and self-manage. This is a hard requirement.
A track record of owning a campaign end to end: you can walk through, in detail, how you align stakeholders, launch, measure, and report on a campaign from a template through to results.
Genuine curiosity and a love of learning: going deep on a single product area and wide across an entire platform both excite you.
Creative instincts: you notice good brand and campaign work in the wild, and you bring visual or conceptual ideas that make a technical launch land.
Experience leading a large, high-visibility project end to end, e.g., a website overhaul, a rebrand, or a sales enablement overhaul.
Strong cross-functional operator: Product and Engineering partners trust you and want to work with you again.
Bias for speed and pragmatism: you default to "how do I get this out the door as fast and sharply as possible," not "how do I make this perfect."
Genuine enthusiasm for AI and how it's changing marketing and the developer tools landscape.

Будет плюсом

Experience marketing to enterprise customers, especially financial services.
Breadth of experience marketing to developers across crypto/Web3 verticals.
Experience as a software engineer prior to marketing.
Leadership or management experience, or a clear interest in growing into it.

Условия

🏥 Medical, Dental, & Vision 💪 Gym Reimbursement 🖥️ Home Office Build-out Budget 🥙 In-Office Group Meals 🚅 Commuter Benefits 🌴 Flexible Time Off 🧘‍♂️ Wellbeing & Mental Health Perks 🧠 Learning & Development Stipend 🌎 Company Sponsored Conferences & Events 💸 HSA and FSA Plans 🧬 Fertility Benefits
is committed to offering competitive compensation, including base salary as well as bonus and equity. Additionally, offers comprehensive medical, dental, and vision coverage, as well as other benefits such as 401k and unlimited flexible time off.