СШАSenior Platform Enablement Lead
1 нед. назад
СШАLead
data-driven decision makingmeasurement frameworksstrategic advisoryclient engagement
Lead platform enablement to drive adoption, deliver insights, and act as strategic advisors across campaign lifecycles.
Другое
- Job Summary
- The Platform Enablement team sits within Technical Services and serves as the strategic
- and technical advisory layer across ’s platform offerings. Platform Enablement
- Leads partner directly with clients, Sales, Client Success, Product, Analytics, and Data
- Product Consulting to maximize platform adoption, accelerate business outcomes, and
- shape future product innovation.
- This role combines deep platform expertise with strategic measurement and insights
- responsibilities. In addition to driving technical enablement and campaign performance,
- Platform Enablement Leads develop customized measurement approaches, deliver
- actionable business insights, elevate client sophistication, and act as trusted advisors
- across the campaign lifecycle.
- Members of the team embody five core values:
- Empower and Elevate
- Raise the bar through strategic thinking, data-driven decision making, and continuous
- enablement of clients and internal stakeholders.
- Be A Well of Knowledge
- Serve as the foremost client-facing experts across ’s platform capabilities,
- measurement offerings, and industry best practices.
- Data-Driven Problem Solving
- Apply rigorous testing, measurement frameworks, and analytical thinking to solve
- business challenges and uncover growth opportunities.
- Conscientious Communication
- Translate complex concepts into clear recommendations that inspire confidence and
- Action.
- Curious and Opinionated
- Bring informed perspectives supported by research, experimentation, and market
- Intelligence.
- Duties & Responsibilities
- Strategic Enablement and Client Leadership
- • Partner within assigned account pod(s) to drive strategic initiatives including testing
- roadmaps, measurement strategies, optimization frameworks, advanced tracking
- methodologies, and adoption of portfolio products.
- • Serve as a strategic advisor to clients and internal teams by identifying
- opportunities to improve campaign outcomes, platform utilization, and long-term
- account growth.
- • Facilitate strategic client engagements including business reviews, product
- workshops, enablement sessions, and executive presentations.
- • Develop points of view on marketplace trends, industry changes, and emerging
- Opportunities.
- Measurement, Research & Analytics Strategy
- • Serve as a subject matter expert on measurement capabilities and third-
- party research solutions.
- • Partner with clients and internal teams to determine optimal measurement
- approaches based on campaign goals, available data, feasibility, and expected
- Value.
- • Support measurement planning including:
- o Study design recommendations
- o Testing methodologies
- o Incrementality strategies
- o Attribution approaches
- o Cross-platform insights
- • Analyze and present measurement findings to clients, highlighting:
- o Key learnings
- o Business impact
- o Optimization opportunities
- o Future recommendations
- • Support activities to identify success stories and develop scalable case studies and
- best practices
- • Support gathering market intelligence to synthesize trends into recommendations
- for Product and commercial teams.Campaign Performance and Platform Optimization