СШАContent Marketing Lead
2 нед. назад
175k–195k USD / годСШАLead
content strategysocial mediaprcampaign management
Lead content marketing efforts including external voice, social channels, earned media, announcements, thought leadership, and campaigns for an AI-native patent intelligence platform.
О компании
- is the fastest-growing AI-native patent intelligence platform, transforming how intellectual property is protected and monetized at scale. Our advanced LLMs and generative AI engine, custom-built for IP, power every phase of the patent workflow, from invention disclosure through litigation, delivering citation-backed insights with unprecedented accuracy and speed.
- Backed by Google’s Gradient Ventures, Next47, and 8VC, with $21 million raised in just nine months, we’re trusted by Fortune 500 companies and leading Am Law 100 firms, including Quinn Emanuel, Google, Koch Industries, Xerox, and Foley & Lardner.
- With teams across the U.S., Europe, and Asia, we’re rapidly building a global organization fueled by exceptional talent and bold ideas. Our growth is driven by people who bring tremendous work ethic, entrepreneurial energy, and intellectual curiosity, united by a shared commitment to setting the global standard for AI-powered IP intelligence.
Обязанности
- We’re looking for a Content Marketing Lead to own how shows up in the market.
- This role sits at the intersection of content, social, communications, and PR. You’ll own ’ external voice across company and executive social channels, earned media, announcements, thought leadership, customer stories, campaigns, and content.
- This is not a traditional content marketing role centered around blogs, white papers, and editorial calendars. We need someone who understands how modern technology companies build attention: sharp social content, strong executive voices, earned media, timely commentary, compelling customer stories, and a consistent narrative that cuts through.
- You’ll work directly with the VP of Marketing, founders, executives, customers, Product, Sales, and the broader GTM team. You should be an exceptional writer, culturally aware, fast-moving, and deeply online. You know what makes people stop scrolling, what makes a reporter respond, and what makes a sophisticated enterprise buyer pay attention.
- Own ’ content strategy and external voice across social, communications, PR, thought leadership, customer storytelling, and editorial content
- Own ’ social presence end to end, including strategy, content creation, publishing, community engagement, and performance across LinkedIn and other priority channels
- Build a recognizable social presence through sharp POVs, product stories, customer moments, company news, short-form video, event content, and creative campaigns
- Own executive social and thought leadership, partnering directly with founders and leadership to develop distinctive voices and consistently publish compelling content
- Own external communications and PR around product launches, funding, partnerships, customer wins, company milestones, and other key moments
- Build relationships with reporters, editors, podcasts, newsletters, analysts, and other influential voices across technology, AI, legal, and business
- Proactively identify stories, trends, and timely opportunities where can enter the conversation and earn attention
- Develop ’ broader messaging and narrative so the company has a clear and consistent point of view across every external channel
- Create high-impact content across social posts, video, customer stories, case studies, newsletters, campaigns, blogs, events, and other formats
- Turn one strong idea, launch, customer win, or market insight into multiple pieces of content across social, PR, email, web, events, and sales
- Develop rapid-response content around relevant AI, legal, patent, and technology news
- Partner with Growth to turn content into distribution, demand, and pipeline, including supporting SEO and AEO priorities
- Partner with Events and the broader GTM team to maximize moments before, during, and after major conferences and company events
- Manage PR agencies, freelancers, creators, designers, and other external resources as needed
- Measure performance across social growth, engagement, share of voice, earned media, executive reach, organic discovery, target-account engagement, and influenced pipeline
- 10 days: Fully ramped on ’ brand, product, customers, executives, existing social presence, media footprint, and competitive landscape. Knows what’s working, what’s missing, and where the biggest opportunities are.
- 20 days: Content strategy established. Core narratives, social content pillars, executive voices, media targets, and recurring formats defined.
- 30 days: New social cadence live across company and executive channels. PR pipeline established. Customer, product, company, and market POV content shipping consistently.
- 60 days: Clear growth in social reach and engagement. Executives have recognizable voices. is generating more earned media and consistently participating in relevant industry conversations.
- 90 days: has a distinctive external voice and a repeatable content engine. Social is growing, executives are building audiences, earned media is increasing, and content is measurably expanding reach and engagement among target buyers.
Требования
- 5+ years of experience in content marketing, social, communications, PR, or a combination of these functions, ideally within B2B technology
- Exceptional writing and editing skills. You can write everything from a two-sentence social post to an executive byline, customer story, or major company announcement
- Strong social instincts. You understand what performs on LinkedIn and other professional platforms and how to make enterprise content interesting rather than corporate
- Experience owning company social channels and developing executive thought leadership
- Experience with PR and external communications, including media relations, launches, announcements, and proactive storytelling
- Strong instincts around brand voice, messaging, and narrative
- Experience working directly with founders or senior executives and translating how they think into compelling external content
- The ability to move fast. You can spot a relevant conversation in the morning and have a smart, on-brand response live that afternoon
- Strong creative instincts across copy, visual content, and short-form video. You don’t need to be a designer, but you know what great creative looks like
- Experience marketing to sophisticated enterprise audiences where credibility and precision matter
- A portfolio that demonstrates range across social, campaigns, communications, thought leadership, and content
- Based in New York or willing to relocate. This role is in-office in NYC
- An AI-first mindset. AI should be deeply integrated into how you monitor conversations, research, ideate, create, repurpose, and distribute content
Будет плюсом
- Legal tech, AI, enterprise SaaS, fintech, cybersecurity, or another technical or high-scrutiny industry
- Existing relationships with technology, legal, AI, or business media
- Experience building a company or founder social presence from the ground up
- Experience creating or producing short-form video
- Experience managing PR agencies or external communications partners
- Early-stage experience where you built the function rather than inherited it
Другое
- is building one of the fastest-growing companies at the intersection of AI and intellectual property. There’s no shortage of things to talk about: technology, customers, product launches, major cases, industry shifts, AI developments, company growth, and the people building it.
- Your job is to turn all of that into attention.
- You’ll own how tells its story, how our executives show up, how we participate in the conversation, and how the market comes to know the brand.
- This isn’t a role where you’ll just produce content. You’ll own the voice of .