airSlate
Senior Manager Email Marketing
2 нед. назад
Страна неизвестнаSeniorHybridB2
brazeklaviyoiterablemarketohubspotdata-warehouseai toolingemail deliverability
Senior Manager Email Marketing role at airSlate focusing on strategic email channel revenue, lifecycle marketing, and team leadership with flexible work options.
About the company
- We support charitable initiatives around the world through the airSlate Care programme.
- We encourage transparent dialogue at all levels via team discussions and company-wide Q&A sessions with our CEO.
About the product
- Own email-channel-driven attributed revenue contributing to LTV, retention, and expansion across airSlate products.
- Define email and push notification strategies aligned with product and marketing strategies.
- Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs.
- Set the email roadmap for 2026 and beyond, prioritizing initiatives against attributed revenue targets.
- Define email's role within multi-channel orchestration.
- Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base.
- Maintain and evolve automated email journeys across all four products.
Responsibilities
- Manage and develop three email marketing specialists, including setting priorities and coaching.
- Coordinate work across email development, data, demand generation, and product stakeholders to deliver lifecycle programs end-to-end.
- Ensure email deliverability and list health at scale across 100K+ subscriber base.
- Own the team's contribution to the revenue attribution model and align email dashboards with lifecycle dashboards.
- Translate behavioral signals and lifecycle stage classifications into actionable segmentation logic and program triggers.
- Define data requirements for email programs and collaborate with data engineering team.
Requirements
- 5+ years in email marketing, retention marketing, or lifecycle marketing focused on email, preferably in B2C or B2B SaaS/subscription products.
- Proven ownership of email or retention/lifecycle programs end-to-end including strategy and KPI ownership.
- Familiarity with attribution models and transitions.
- Experience using behavioral data and predictive models like churn scoring or lifecycle classification.
- Hands-on experience with major marketing automation or email platforms such as Braze, Klaviyo, Iterable, Marketo, or HubSpot.
- Strong analytical skills including use of dashboards and data-warehouse-sourced data.
- Understanding of email deliverability and list health at large scale (100K+ subscribers).
- Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, or related field.
- Upper-Intermediate (B2) or higher proficiency in English, written and spoken.
Nice to have
- Experience in a multi-product or multi-brand environment.
Conditions
- Flexible working environment with options to work remotely, hybrid, or from offices in United States, Poland, Romania, or Ukraine.
- Competitive compensation reflecting local market conditions plus performance-based bonus and stock options.
- Professional growth opportunities with access to courses, conferences, and learning resources.
- Comprehensive health and well-being benefits tailored per country including wellness programs and mental health days.
- Family-friendly culture with flexibility for parents, family days, and pet-friendly policies.
- Support for charitable initiatives including humanitarian aid in Ukraine and matching employee donations.