Dealfront
Demand Generation Manager
1 нед. назад
Страна неизвестнаSeniorRemoteC1
content writingcampaign managementcreative writingpresentingbrandingpublishingeditinggrowth loops
Leadfeeder помогает компаниям B2B превратить анонимный трафик сайта в лиды с помощью продвинутой аналитики и автоматизации. В роли Demand Generation Manager вы будете создавать и вести глобальные программы генерации спроса, включая контент, кампании и коммуникации, способствующие росту продукта.
About the company
- Leadfeeder turns B2B websites into lead generation engines.
- Leadfeeder helps marketing and sales teams prioritize the right accounts and turn anonymous traffic into qualified pipeline.
- We're a remote-first, international team building the next generation of lead generation technology for B2B marketers.
About the product
- Leadfeeder connects website behavior with company data, intent signals, and automated workflows to enable product-led growth (PLG).
Responsibilities
- Build and run global demand generation programmes: ideas, campaigns and initiatives that create demand for the product and distribute them.
- Build a public presence in the market through writing, publishing, presenting ideas, and on-camera formats where comfortable.
- Create demand generation programs that compound over time — sharper, with growing audience and continued attention.
- Design demand as loops rather than funnels: work that brings people in, product usage worth sharing, and sharing that brings the next cohort in.
- Own content approach: write key anchor assets such as reports, frameworks, teardowns, and arguments, not just briefs.
- Build a public voice in the market through writing, publishing and presenting ideas.
- Brief, commission and edit supporting work from designers and contributors maintaining high quality and originality.
- Design virality into the work so that reports, tools or research pieces can spread organically.
Conditions
- Remote-first, international environment.
- Strategic role with input on demand generation strategy rather than just execution.
- Build a public profile under own name and style as part of the job.
- Access to an existing audience, established brand, and creator programme.
- You decide what to run, how it lands, and what happens next; you execute your own ideas.