Veeva Systems
Product Marketing Senior Manager
2 нед. назад
95k–175k USDСтрана неизвестнаSeniorRemote
product marketingproject managementcontent strategyprsocial mediacustomer advocacyaccount-based marketingnarrative writing
Senior product marketing role at Veeva Systems focused on leading product marketing initiatives for Vault CRM Suite in collaboration with various teams.
Responsibilities
- Develop and execute annual, strategic marketing plan including customer retention, adoption, and cross-sell/upsell strategies in collaboration with market strategy, product management, sales, and marketing
- Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing operational cadence across market strategy, product management, and marketing
- Develop and refine messaging, ensuring alignment across external channels, web properties, and customer-facing assets
- Empower field sales and customer-facing teams by translating product releases and strategic narratives into enablement tools and presentation decks
- Own content strategy and develop assets such as thought leadership, videos, website copy, blog posts, infographics, showcasing solution value and customer success
- Own and execute large scale customer conference agendas and content, product launches, releases, and customer advocacy programs
- Drive product awareness through PR, articles, and social media
- Maintain optimized library of sales collateral and competitive assets
Requirements
- 6+ years of B2B enterprise software product marketing experience with leadership in a complex, fast-paced environment
- High self-motivation with ability to navigate internal organizations and integrate cross-functional cadences
- Exceptional narrative refinement and writing skills; ability to convert strategic product concepts into clear customer messaging
- Proven ability to align cross-functionally with market strategy, product management, and field/integrated marketing
- Strong project management and operational execution skills with attention to detail and accountability
- Bachelor's degree or equivalent work experience
Nice to have
- Experience marketing a category-leading enterprise B2B software product with significant market share
- Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs
Conditions
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
- Compensation base pay: $95,000 - $175,000