ОАЭXsolla
Public Relations Manager, MENA
2 нед. назад
80k–95k USD / годОАЭSeniorRemoteC1
public relationsmedia relationscontent creationevent planningcrisis communicationswritingediting
We are seeking a seasoned and talented Public Relations Manager to join Xsolla's Global Marketing team supporting PR & Media Relations Campaigns in the MENA region. Xsolla is a global commerce company helping video game developers fund, distribute, market, and monetize their games.
About the company
- Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry.
- Companies from indie to AAA partner with Xsolla as the merchant of record to fund, distribute, market, and monetize their games.
- Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses globally.
Responsibilities
- Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region.
- Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.
- Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across English- and Arabic-language outlets.
- Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events.
- Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, while being sensitive to regional cultural norms.
- Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region.
- Manage media inquiries and interview requests.
- Craft content for press releases, bylined articles, and presentation scripts.
- Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's rapidly growing gaming and entertainment ecosystem.
- Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders to increase industry awareness.
- Keep abreast of industry trends affecting clients and the MENA gaming market, and make appropriate recommendations regarding the communication strategy surrounding them.
- Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.
Requirements
- BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
- 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience.
- Strong networks with both local and international business and industry media outlets across the MENA region.
- Relationships with content creators/influencers are an added advantage.
- Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting.
- PR event planning and execution experience within the MENA region, particularly the UAE and Saudi Arabia.
- Expertise in handling crisis communications.
- Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus.
- Proficiency in localizing press releases for Arabic-language markets and an understanding of cultural nuances across the region.
- Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment.
- Proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image across diverse MENA markets.
- Ability to handle confidential information with utmost professionalism.
- Excellent performance in cross-functional project teams and with external vendors.
- Understanding of skills required to manage customer-centric relationships with partners, government entities, and regional gaming ecosystem stakeholders.
- Knowledge and understanding of local data privacy regulations in the MENA region is essential.
- Fluency in English is required; fluency or professional proficiency in Arabic and/or Hebrew is strongly preferred.
- Additional European or regional language skills are a bonus.
Conditions
- Full time
- Remote
- Salary $80,000 - $95,000 a year