Principal Growth Marketing Manager - SEO/GEO

2 нед. назад

143k–190k USD / годСШАLeadHybrid

seocontent strategyaillmleadership

Lead organic growth through content and off-page SEO strategy, focusing on content ecosystems and organic discovery at scale.

is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram , LinkedIn, and Learning Center.

Own ’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
Lead, coach, and develop a high-performing team
Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
Map and optimize ’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for

10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
Strong understanding and perspective of how traditional search is evolving
Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with .
#LI-Hybrid
offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
The reasonably estimated yearly salary for this role at is:
$143,000 — $190,000 USD

is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale.
At , we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
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