ГерманияMarketing Manager - LATAM
2 нед. назад
ГерманияHybrid
crmperformance marketinglocalization
Marketing Manager for LATAM to develop and execute localized marketing strategies for Spanish-speaking markets in a medical education and clinical decision support company.
О компании
- is the copilot for medical professionals, empowering them to provide the best possible care through our learning and clinical decision support tool. Our team brings together care, innovative thinking, and cutting-edge AI medical technology. Our founders launched in 2012 with the goal of creating a tool they wished they had during medical school and clinical practice. Since then, we've grown to over 600 employees and are active in over 180 countries - primarily in Germany and the US. Our offices are located in Berlin, Cologne, New York, Cagliari and Cape Town.
- Want to learn more about our culture? Watch our video to explore what makes us unique.
- As the Marketing Manager for LATAM, you will own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets.
- You will work cross-functionally with global teams (CRM, Performance Marketing, Creative, Product) while adapting initiatives to local market nuances, language differences, and region-specific behaviors . This role requires a strategic mindset, strong execution skills, and the ability to operate effectively in a fast-evolving environment.
Обязанности
- Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
- Adapt global messaging to local cultural and linguistic contexts , ensuring the messaging is relevant for regional needs and behaviors
- Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
- Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
- Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM
Требования
- Fluent English and Spanish . Portuguese is a plus
- 3+ years of experience in digital marketing from SaaS or B2C in Latin America
- Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp)
- Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
- Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
- Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
- Highly reliable business partner, always on the hunt for solutions and improvements.
- Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.
Условия
- 🌴 Rest & Time Off (30 paid vacation days, holiday, personal purpose day and more)
- 🥙Food & Office Comfort ( Daily healthy breakfast & lunch by in-house chef in Berlin HQ, daycare, work remotely from other office spaces in Cologne, Sardinia, Cape Town)
- 🏃 Health, Fitness & Mobility (Urban Sports Club -M plan- , Fitbit Versa 3, Deutschland Ticket…)
- Check out the full list of benefits below:
- https://go.amboss.com/the-amboss-prescription-de
- We believe that diversity is a powerful driver of innovation and progress. That’s why we are committed to fostering an inclusive, respectful, and supportive environment where everyone—regardless of gender, age, ethnic or cultural background, religion, disability, sexual orientation, gender identity—is valued and given equal opportunity to thrive. We warmly welcome people of all backgrounds to help us fulfil our mission: empowering all medical professionals to provide the best possible care 🩺
- Even if you don’t meet every single point in the job description, we still encourage you to apply , we’d love to hear from you. And if this specific role doesn’t feel like the perfect match, feel free to explore our other open positions in our careers page . As operates across multiple international markets and diverse verticals, there may be another opportunity where you can make an even bigger impact.
Другое
- Hi, we are , and we are looking for an experienced marketer to drive our growth across Latin America!
- Having strong ownership and accountability in fast paced environments, ensuring seamless execution and alignment with different stakeholders
- Balancing strategic vision with operational execution, effectively bridging long-term goals with day-to-day activities.
- Employing a data-driven approach to decision-making, leveraging limited data sets to generate actionable insights and informed strategies.
- Exceptional communication and interpersonal skills, enabling effective engagement with key stakeholders
- High level of adaptability and cultural sensitivity across diverse LATAM markets