ЕвропаSenior Creative Strategist (Performance / Meta Ads)
3 нед. назад
ЕвропаSeniorRemote
meta adsscript writingperformance marketing
Senior Creative Strategist role focused on performance creative strategy and script development for Meta advertising in a B2C subscription SaaS company.
О компании
- Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France in 2019, the company evolved from a browser-based product into a high-scale mobile subscription business generating mid-6-figure monthly revenue. Its products help consumers and their families stay safe from phishing, online scams, identity theft, spam, and other online threats.
- The company operates with a lean, high-performance, AI-first structure - under 10 people excluding developers - and is deeply focused on monetization and unit economics. It is now building an internal creative function to support its next stage of growth in the US market.
Обязанности
- The company is looking for a hands-on Senior Creative Strategist to own performance creative strategy and script development, with a primary focus on Meta advertising. This is a new role for a senior practitioner who combines strategic thinking with direct execution and will help build the creative function from the ground up.
- This is a personal-execution role, not a management position. The successful candidate will personally research, develop, and write scripts - not delegate this to a team. Direct collaboration with the founders, video producers, motion designers, and product team is expected daily.
- The team is looking for someone who identifies winning creative angles independently, writes the scripts themselves, and carries a concept from idea through to a finished, tested asset.
- Analyze competitor advertising, market trends, and the performance of existing creatives.
- Develop new creative angles, hooks, narratives, and testing hypotheses for Meta campaigns.
- Write persuasive direct-response scripts from initial concept through final production brief.
- Turn creative ideas into clear briefs for video producers and motion designers.
- Guide creative production and ensure final assets match the intended concept and message.
- Monitor creative performance and translate results into the next testing cycle.
- Connect creative messaging with funnels, landing experiences, and paywalls.
- Help build a repeatable creative workflow and, as the function grows, help hire additional scriptwriting support.
Будет плюсом
- Direct experience with Facebook/Meta Ads Manager and creative testing frameworks.
- Experience across more than one Genesis ecosystem company.
- Familiarity with UGC production and briefing external creators.
- Comfort working directly with founders in a small, flat, execution-focused team.
Другое
- Currently employed at a company within the Genesis ecosystem (SKELAR, Headway, BetterMe, OBRIO, Boosters, Promova, appflame, AMO, Universe, Jiji, HOLYWATER, Keiki, or similar) - this is a hard requirement, not past experience alone.
- Strong, personal, hands-on experience writing advertising scripts - not through a team you manage.
- A demonstrated track record of tenure stability: 1.5+ years per role, ideally longer, showing sustained ownership rather than frequent job changes.
- Strong experience with B2C mobile subscription products and performance marketing.
- Proven experience creating direct-response advertising for consumer audiences.
- Ability to combine creative strategy, copywriting, consumer psychology, emotion, and persuasion principles.
- Experience using performance data to develop and improve creative concepts.
- A portfolio of ads showing your personal contribution, especially scripts you wrote yourself.
- Professional working English.
- This role is for creative professionals who want to write and own the work personally, not delegate or manage it.
- You'll work directly with the founders from day one, with real autonomy over creative direction and no bureaucracy standing between an idea and a live test.
- The team expects a senior practitioner who can move from insight to execution independently - proposing angles, writing the script, and following it through to a result - while staying hands-on as the company scales.
- Remote, Eastern Europe preferred.
- Start by 9 am local time, 8 focused hours per day.
- Direct reporting to the founders (no management layer).
- B2B contract, full-time.
- Bonus structure tied to performance - target is to at least double base salary through results-based bonuses.